On the operation of the localized real estate website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Now the local real estate site in every city has a lot of, and the real estate industry has been the focus of the people and businesses, the current housing market, whether it is one hand or second-hand housing market is showing a constant bullish, which also led to the development of local property sites. This one has the real estate intermediary, national local real estate channel, local information port real estate channel, consulting company website and so on, can say various forms, the competition is intense, in an endless stream of local real estate website, in fact, is the real estate transaction chain Intermediate Link's informative provider. However, the good and bad local real estate site has a big difference. But no matter what city, there are excellent local real estate sites that stand out from it. They have their own unique style of operation, which has aroused our great interest.

1, positioning

No matter which website, from page design, layout arrangement, to information content and service function can see its own operation localization. We all know that as a local real estate site, the object of service should be the local demand for housing information and property providers, combined with local information advantages, content must be more localized, to provide more close service to clients. From a commercial point of view, must take into account the real estate owners, developers, real estate demand and the interests of the site, and strive to balance the information services, embarked on a benign development track.

At present, there are a lot of local real estate site information is most of the intermediary monopoly, the user posted through the website of the information is not displayed, intermediary published information flooded the site, this is in the site and intermediary benefits of the trend of the property site, has completely lost the site is the information symmetry of the service object Then there is the local industry site bogey, local real estate platform can be from the property, second-hand housing, shop outlets, intermediary and other aspects of consideration. Take the author seat in Harbin, Harbin Shop Network, this site is mainly based on Harbin commercial real estate, focusing on helping commercial real estate owners to achieve rapid real estate rental, sale services. As a result of daily a large number of shops, stores, office buildings, factory warehouses and other dynamic information updates released, attracted a large number of local commercial real estate demand to stop, forming a virtuous information cycle, in the local formation of a good reputation.

2. Effective means of operation

The present local real estate website is developing to the characteristic service direction. Deeply serve the object to think, racking their brains to attract users, a variety of local hype, website activities in endlessly. Second-hand housing network to establish a second-hand house evaluation platform, the commercial building portal to carry out group buying and see the activities of the Housing Group, the issuance of home purchase coupons. These Web services will make the local real estate site more clear to the user's role of dealmakers, so that the demand for housing closer to consumption.

As a localized web site, if the real estate and search room, focus on the same mode, there must be no competitive advantage. The most prominent should be the information more accurate, true, in line with the habits of the people, then the development of the site's local information search model is critical. In ensuring the amount of information at the same time, refine the scope of the search (lots, landmarks, communities), not only to standardize the input of information, but also to facilitate information viewers of local real estate information accurate and efficient retrieval. Combined with local advantages, the site as much as possible to provide the picture information of the real estate, information from the source can be shot, the user upload accurate audit, party A's initiative to provide the way to obtain, rich real pictures will also be added to the successful operation of the site.

3. Promotion means

Any web site from open to on track to successful operation is not a day's work. The promotion of the website is very important, the localization real estate website May through the local activity and so on smooth landing, through the characteristics and professional information to attract users, but every site dare not have a moment of lax, and constantly carry out a variety of different forms of promotion and service maintenance, and strive to unique, rich, so that others can not quickly imitate the way to do. Online activities, special topics, hit the money to advertise, offline activities, other media exposure, website cooperation, website SEO, etc., using the combination of forms, the use of information to facilitate transactions, so as to achieve word-of-mouth, establish a local professional real estate website brand.

This article by www.0451sp.com stationmaster starts in Admin5 stationmaster NET, reprint please indicate the source, reprint please retain the copyright.