On the operation of the medical profession website in the arrow (I.)

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Many of the friends who do the medical industry website have asked me the same question on QQ: How to improve the reservation rate of the website?

They mention this problem at the same time, said that their site included how many, PR is not low, the number of visits can also be, the volume of business is not to go. Even more has been the pursuit of the site to do more and more beautiful, exquisite picture video A lot of the show on the Web page, and then very sense of achievement to me to see, it seems that the business volume of the site will certainly rise, the results after a period of time, disappointment, business volume does not rise.

How to improve the reservation rate of the website? I have only one sentence: objective and true standing in the customer's point of view to do.

First, on the medical site of the people initially the simplest purpose is to unlock some of the doubts in mind, get the most original reference information, and determine their own consumption choices. They are not here to enjoy a beautiful and dynamic website, beautiful Dynamic Web site will certainly give people a good visual feeling, but also to customers can not find the necessary information and dazed and open the trouble of slow, in the same time range, if the customer can find in the opponent's website he needs information, Then your potential client may become someone else's client. So I use the "too inferior" to summarize the design of the medical website.

Second, the people who visit the medical site have a cautious attitude of suspicion, blindly exaggerate their own will increase the distrust of customers, based on the facts, with data and examples to talk to customers, standing in the customer's perspective to look at some problems, more able to seize the customer's heart. So I use the "customer first sincerity-oriented" concept to do the content of the site.

What people in the world will have, but you have to make sure that 99% of the people are able to access your company's website and use the tools on the site, rather than saying that you think you will use it, or that some things are simple enough for individuals to use, it is your subjective understanding. And you want to put the products and services that your company wants to recommend to your customers where they are easiest to spot. "Meticulous" is my view on the layout of the site.

This time only from the site layout, art, content three aspects to improve the business volume of some personal views. (Note: The most important point is that if you don't know how to analyze these issues from the customer's point of view, there are two ways to help you, one is as much as possible to ask your side of some of the industry outside the idea of friends, and the second is a lot of analysis of the site's various access data, data collation more detailed the better.