On the operation of the website is not the first to chase the directional flow

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When we think about the girls that we've been chasing together in those years, mourning the days of the lost youth, suddenly found in the previous years in the operation of our website in the use of various means to chase the eventful of the site, the same let us sigh unceasingly, at that time, as long as the site has traffic, it is not afraid of no profits, but now the site has traffic, But not necessarily a profit, which makes people feel like a killing pig knife, if no growth, still with stereotyping, old experience to operate the website, it is doomed to failure.

So what kind of traffic should we be chasing now? believe that a lot of webmaster will answer, is definitely directional flow, high conversion rate of flow, only so can the flow into profits, the author also agreed, but this does not mean that from the site planning period should be planning directional flow? The author's answer is in the negative, There are several specific reasons.

One: The flow is the foundation, the huge flow enhancement website popularity

Site in the planning phase, more focused on how to expand the flow of channels, as much as possible to improve the flow, because with the increase in traffic, the site will also increase the popularity, at least to enable users to feel that your site is attractive, and these large quantities of traffic, also can be a lot of advertisers pay attention to, With ultra-high traffic can also bring a certain income to your site, although this income and its own flow of propaganda investment is relatively low, it can also help their own site to reduce costs.

But because of the huge flow, can help to locate the future of the site's profit model, if the first planning to flow, obviously can not be a short time to get the popularity of their own website, then there is traffic, then these directional flow can be left behind may be very low. Therefore, in the initial stage should strengthen the flow of propaganda input, to help build the site's reputation and brand.

Second: According to the website Operation core, filter the flow

When the site has good traffic, at this time as a webmaster should be combined with their own site's core advantages, the current number of traffic screening, this screening work is in fact the flow of data analysis, usually can use a variety of webmaster tools to complete, the specific analysis of the content should include, the flow of time to stay in the Web page, The source of traffic, by tracking the depth of traffic access to the site to determine the requirements of these traffic to the site, through these data to find some of the common characteristics of these flows, from these common basis. To position the focus of the next marketing.

Third: To seek directional traffic should take directional marketing

At this time the marketing work should be a certain contraction, because broadcast marketing obviously cost is high, and at this time already through the analysis of the flow, found the main marketing of their own web site direction of flow, so at this time should be through a number of directional flow marketing methods to implement marketing, the usual way is by writing a large number of forum stickers , to and their own site has the same flow requirements of the forum inside the post, there is to have their own web site traffic sources of news-type website published soft text. Of course, for the source of directional traffic, the corresponding long tail keyword optimization is also a very good choice.

So, in the early stage of website construction planning, focus should not be placed early on the pursuit of directional flow, because the site in the actual operation of the process, will produce a certain deviation, but also potential flow, through a large number of sources of traffic can be exposed, and the beginning of the directional flow marketing, Then the site has no traffic for a long time, the popularity is obviously insufficient, not conducive to the promotion of directional flow of attraction.

The above is the author of the summary of the operation of the Web site operations chasing traffic strategy, this is a step-by-step process, but also a process of continuous optimization, neither can always chase a large number of ineffective traffic, nor can consistently adhere to the directional flow, otherwise are from one extreme to another extreme, Obviously not able to get the site's core competencies. This article source: How to make money online part-time http://www.91255.com/A5 start, reprint please specify, thank you!