On the operation of the website of training School

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According to a report released this January by Royal Pingdom, the US Research Institute, the number of global web sites ended in June 2010 is 255 million, and this number is a god-horse concept? According to the 2010 World Population Status Report The total population of the world 69.09亿来 calculation, the average of 27 people have 1 sites, of course, we can not guarantee that everyone is online, but at least everyone is so busy, why ask users to stay on your site. If the simple establishment of a Web site and not to operate, the moment of oblivion in this more than 200 million "net Sea", all the work is white do, today I mainly talk about the operation of some of the views of the website.

Construction Training School official website is not built to build a website, only one, to support the traditional enrollment model, to meet user needs, better service users. But the website operation is often easy to ignore, the website operation is not like the website construction, the one-time input, the training organization constructs the website not to want it to become a dead station, but hoped it gradually develops, gradually occupies the market, for the school brings more profit return. From this point of view, if the enterprise wants to get the return, it must carry on the website operation, moreover is the science operation. The management level of the website directly reflects the management level of the school and embodies the whole school culture.

Website operation refers to the network Marketing system in all aspects of website operation and promotion related work, mainly including flow monitoring analysis, target user behavior research, website daily update, network Marketing planning and so on. So for training school official website of some particularity, how scientific operation of this kind of website? The author thinks this kind of website operation main content includes: Website content plan and maintenance, website promotion and effect evaluation, flow statistic analysis. About the content of the author has been in a series of articles on the official website of training schools in the content of the article was elaborated, in this main analysis after two points.

Training School website promotion and effect evaluation

Website operation success lies in the promotion, otherwise even if the website does not have the beautiful no access also to have no use, here on the training School official website Development several stages elaborated the site promotion characteristic:

1. Initial release of website

Once the official website of training School is on line, the content of the relevant columns should be filled, and the rich content can be the first step to keep the visitors. Second, according to Baidu Index analysis, reasonable SEO optimization. You can try a variety of regular web site promotion methods, such as: Submit search engine, forum post, encyclopedia promotion, question and answer promotion, QQ group promotion, etc., in the promotion should be based on the keyword to do to promote the purpose, in order to improve the shortest time the site related keywords ranking, of course, these promotional methods have a certain blindness, But it needs to be validated later. At this stage, website promotion should be aimed at fast increasing effective traffic.

2. Website growth period

With the gradual increase in traffic, the conventional web site promotion methods have been unable to adapt to the needs of development, it is necessary to adopt a more appropriate method, and gradually build their own network business cards. At this time the content of the site has been very perfect, to quickly put the site through a variety of ways to communicate to their students or parents, in this regard training School website has congenital advantages, as long as the operation properly, this batch of users can be directly converted to loyal users. followed by the site to follow the brand name appears in all places, bundled marketing to deepen the audience's visual impression. At the same time can be planned marketing activities with the development of the site, such as the XX Competition Network registration channels. Conditional training schools need to try to pay the network marketing means, such as bidding rankings, site advertising, network award-winning campaign marketing and so on, after all, paid online marketing means quick results. In this stage, we need to pay attention to the management of the effect of website promotion, and gradually evaluate its influence to the traditional enrollment channel.

3. Website Stability Period

Access to a certain stage after the gradual stability, there may be some fluctuations, but a variety of network marketing methods can not slack off, these are required to persist for a long time, the user to the training of the brand and the Web site of the basic understanding of the combination of the real training of the school's official website requirements. Therefore this time the internal operation management becomes the focal point, because this time the website visitor quantity already no longer becomes the index, the effective conversion rate is the meaningful index, analyzes the user demand, discovers the user to lose the reason, proposes the specific improvement measure to become this stage the work focal point.

Statistics and analysis on the official website of training schools

Traffic is the life of the site, so most of the site's traffic statistics are not public, analysis of real-time traffic data on the site to promote the development of the site has important significance, this is often easily overlooked by the webmaster. Therefore a professional website visit Statistic Analysis Report is extremely important to the website operation, its value is just like the professional Financial Analysis report to the business strategy. Web site Access statistical analysis report based on data from the site traffic statistics, but its value is much higher than the original data. For the training school official website Flow statistic analysis, the author mainly from the following several aspects analysis:

1. Website Traffic Index

Website traffic indicators are often used to evaluate the effectiveness of the site, training School website is no exception. Mainly includes independent IP, duplicate IP, PV, etc., which are used to respond to the site by how many people visit, these people browse how many pages, popular is in that time period how many people saw this site, the site for their attractiveness how much. If the per capita browsing page is high, it is proved that some content of the website is useful or some design caters to its preference.

2. User behavior Indicators

User behavior indicators mainly include user stay time, access source, keyword source, search engine source, access time period distribution and so on, through these can know the user is through how to enter the website, which time period is more popular and so on. Training School website from this can be analyzed, such as the number of visits to the keywords are more, the use of more search engines can be paid rankings, the use of education network access to users, the weekend time to increase the number of visits and so on.

3. User browsing Mode

The way users browse the website mainly includes the type of user's Internet device, the name and version of the browser, the user's computer resolution, the user's computer operating system and version, and the user area distribution. Through these analysis of the site visitors focus on the region, whether it is a national market or local market training institutions are extremely important, you can also analyze the different browsers, different resolutions for the Site page display whether there is an impact.

The above analysis is some website traffic attributes, if needs to analyze the visitor's registration conversion rate also needs to combine the website on-line registration system and the on-line consultation system to analyze. Webmasters should have the determination to figure out what each visitor is going to do in order to be able to track down to improve the conversion rate.

The operation of the site requires sustained endurance and investment, which also depends on the training agencies to the official website, it is gratifying that gradually a lot of training schools began to pay attention to the power of the network, to attract professionals to do site operations and network marketing. Of course, these are required to invest, but once the site operation on the scale, a little bit of the brain can also take these costs back. Finally, it is worth reminding that in the process of website operation must always pay attention to safety management, select a stable server, real-time patching for the program, and so on. If you are still in the confusion of training institutions can hire professional Network marketing company to come up with a viable web site operation plan, and then absorb some of the industry's actual talent, according to gourd painting scoop, the website operation will no longer be difficult.

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