On the operation techniques and skills of network news popularization

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

As an important and effective way of network promotion, the network news release is favored by enterprises, especially SMEs, because the medium and small enterprises often will be the authoritative media to the enterprise's report as important propaganda and establish the Enterprise brand and image way. So is the network news promotion really so effective? What are the advantages and functions of network news promotion? What are some good practices and techniques?

The advantages and functions of network news Promotion

1, the network news release has the very strong authority. The public media has a strong public credibility, has been very popular with the trust of the masses of people, Internet users of the news channel is very concerned about, if the enterprise through this way to report and publicize their enterprises, no doubt in the hearts of netizens to establish a good image, in similar products or services, Psychological balance will not naturally tilt towards this enterprise.

2, the network news release has the strong exposure. Network times, the network news media daily traffic is amazing, enterprise products and services in a short period of time can be quickly read by a large crowd of people, this strong exposure makes the visibility of the enterprise quickly get promoted.

3, the network news release can preempt large-scale website traffic. The world's largest Chinese news platform Baidu has been given a higher weight of the news section, can preempt the flow of well-known sites such as Baidu, when the Web name search keywords, the company's relevant news will be immediately searched out, presented in the vast number of netizens in front of the company's information is quickly remembered by the vast numbers of

4, the network news release can optimize the website rank, discard the negative news. A lot of media in the release of corporate PR articles in the article in the Enterprise Web site or text links, these high weights and high degree of trust of the single chain of corporate SEO optimization rankings have a great help. When the enterprise has some negative news, through the release of network news, to suppress and refute the negative information of the enterprises on the network, through the network to dissolve the public negative understanding of the enterprise, establish and enhance the positive image of the enterprise.

Second, the network news promotion operation technique and skill

(i) traditional journalistic techniques and journalistic advertising practices

Writing a press release and contacting the media for publication is the traditional journalistic technique. This approach is complex and sometimes expensive. We must first establish a relationship and establish a cooperative mechanism with the news media. In addition, this kind of journalistic skills on the manuscript requirements are very high, generally very small amount of embedded advertising information, to give the audience feel that there is no advertising nature, so in time or depth has a high demand, and generally to be a third party reporter identity Objective description; The input cost is high and low, the quality of manuscript directly determines the success efficiency. However, the use of this manipulation of the news, the first site must provide entry, and the credibility of the article, the high rate of reproduction, many large companies in the media Public relations department, is generally the operation of this method.

The news advertisement gimmick is one kind collects fast, the operation simple Quick Method, refers to the direct contact News Soft article release company, chooses the good media, provides the news content, pays the press. It is basically no request for manuscripts, whether the company directly introduced, or new product advertising, as long as there is no obvious flaws in the text, the content is legitimate, generally can be passed. But it's hard to get into news articles from the site's page level. Generally can take the website address or link, can help optimize the website rank, the price is cheap, the controllability is strong, many enterprises directly choose some search quantity big keyword directly to occupy Baidu homepage entrance, the promotion spreads the brand, the product, the business or the website, So many enterprises fancy and use.

(b) News Network promotion Operation technique Introduction

1, serious writing news content. Must not publish the spam information advertisement directly, this will give the netizen to produce the bad impression, to the Enterprise brand image enhancement its negative effect.

2, pay attention to select the press release platform. Generally speaking, many enterprises are attracted to the well-known large media, but according to the enterprise's industry characteristics and target audience to choose. For example, if you pay attention to the news in the Baidu entrance position, then you can choose low prices, and industry-related media better, and to continue to send. One of the most important operational techniques is to choose a news release platform that is suitable for the needs of the enterprise.

3, should pay attention to the relevant work after the press release. After the news release must first in the website related channel Reprint news, this will help to enhance the public credibility, then summarizes this one of the law.

Network news to promote seemingly simple, in fact, there are many skills, need to be in the actual operation of the summary of improvement, so as to maximize the power of network news.

The network news promotion plays the very important role in the enterprise propaganda and the promotion popularity, more and more enterprises are using this way to enhance and stabilize the enterprise in the Netizen's heart image and the position. Only better grasp and use of network news to promote the skills, and in practice constantly improve and improve, can better use it for enterprise promotion services.

Author: Wuhan Fu Bao Network company, initial download URL: http://www.demleague.org.cn/html/wangzhantuiguang_106.html