On the optimization and popularization of health products website

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With the vigorous development of health products industry, health care products site has sprung up, looking at the most of these health products site is a single page of the site, and such a site really starting from the station to pay attention to the optimization of very few, This article from the establishment of the station to follow up on the promotion of a simple talk (of course, those directly on the Baidu Promotion and Network Alliance promotion will not comment on).

First, the preparation of health products site preparatory work

In the production site, preferably in Baidu and Google search directly under the competitor's website, analysis of them, in the early period of the keyword set down. Look at what keywords they've set up, and whether they can search for the same keyword search. After the key words are set, it is necessary to plan the overall framework of the website, the framework of health care products is relatively clear and simple, roughly divided into navigation, product background, product introduction, the role of products, cases, relevant information, preferably in addition to the user comments section, the best to build a forum for users to communicate to do some interaction, free experience. There is the online ordering module (explained in detail later). After the framework is set to choose a good program, it is best not to make a separate page, so the late search engine optimization is very unfavorable. To select a scroll release system and have pseudo static work or can generate HTML program, ASP, PHP can, for example, WordPress, is very good a free blog system, can be modified, basic functions can be realized, here on the online ordering module to emphasize, If you are familiar with the PHP program, it is best to write one, not familiar with the relationship, there is a Wp-pay plug-in can provide online purchase function, we recommend Baidu Search.

Second, the site production process of the focus

When you start making, don't put the words in the picture. Good at using the H1 tag, this is the beginning of the keyword set the reason, the connection should be added title tag, the picture is also added alt tag. As for the label of the keyword density in the 3%-7%, there is a software can also be used, called Vandau can detect keyword density. Never accumulate keywords, spread them. With the simulation of spiders crawl under their own web page to see what is crawling to what content is being adjusted. Several software tests can be selected.

Third, the follow-up optimization should pay attention to some

If the new station, once submitted to Baidu, as little as possible to make changes, here also mention the point of the previous article to choose a system to publish the article, because the late to want to change the rankings must be published 2-3 articles every day, and the best is the original article and product-related, even if it is false original also can. At the same time registered blog, microblogging, SNS, forums and so on outside the chain of distribution. Outside the chain for the improvement of the rankings also have a very important role. Special idea is Baidu in the new station submitted after a visit period, if you submitted a few days suddenly with keyword search not to their own station, do not panic, that means has entered the investigation period, after 2 days will appear. The author's personal experience, some time ago to do a health care site keyword set is 2, the day after submitting Baidu the next day can be searched through the keyword, but after 4-5 days or so, with these 2 words are how to search. But the article I posted on my blog can be searched. So I began to think about whether the optimization is excessive, I made the site to adjust the day, minus a lot of optimization traces, while writing to Baidu to inquire whether the keyword is blocked (of course no reply), everything is in vain. After more than 1 weeks, suddenly it was OK. I asked a few friends that it was time to go on the expedition. Here to remind you to encounter the same situation do not panic.

In the future aging of China, health-care products site will be more and more, and focus on optimization is too little, so everyone if you can walk in the front. Sales of products can certainly play a surprisingly winning effect.

Author: Tai Lung

Source: http://www.332911.com/

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