On the optimization method and importance of internal link in website

We all know that http://www.aliyun.com/zixun/aggregation/8486.html "> External links can improve the authority of the site, ranking by the front, in front of the search engine, links in fact, the representative vote, external links is the site between the votes , while internal links represent the pages of the site to vote against each other. So what's the effect of internal links?

First of all, internal links can average the authority of the site.

Second, internal links can speed up the collection of pages.

Spiders are generally in accordance with the link path crawling, and the page only through crawling may be included, the more crawling the more the opportunity also included. So one experience is: try to shorten the length of the path between the pages, so that the links between the pages more closely not only included faster, authority will be higher.

Finally, the internal link can increase the site PV, increase the number of visits.

On the one hand, more internal links, the page is clicked the greater the chance, the PV increase is obvious things, such as hot articles, related reading is a good way to improve PV. On the other hand, the internal link average page authority, the ranking may be on the front, the ranking of visitors will naturally meet the swelling and grinding shoulders.

Said a lot of effect, maybe someone can not sit, you have to teach me how to optimize it?

All right, here we go. Learn how to do internal link optimization.

On the big side, try to use text, less pictures, flash, client script, etc.

For example, many people like to use Java drop-down menu, both beautiful and save space. Be aware that search engines do not recognize the complexity of your if,while. Some people like to do some dynamic flash, in fact, the search engine on this dislike, and this also affects the speed of the site open.

Second, optimize navigation.

In addition to the navigation of the center of the program, it also includes characteristic navigation, related navigation, historical trajectory navigation, etc.

Characteristic navigation refers to the navigation of the unique content of the website, such as the latest articles, the essence articles, the recommended readings, etc. We can set the essence of each column page, recommended reading, the latest articles and so on. Related navigation is used to organize the navigation of links related to page content. For example, after each article, you can add related readings about the article. such as the site after each article is set up with "related reading."

Historical trajectory navigation is to tell you the current directory navigation.

Again, build the sitemap.

Here the site map is not submitted to Google sitemap file, but the real site map, users can see the site map, such words can be integrated site links, to optimize the purpose of internal links, but also to facilitate users understand the structure of the site. For example, China Sports Products Web site map. About the site map of the specific settings: if the article is not too much can be all articles listed, if the portal or other articles a large number of sites can be listed in accordance with the main categories.

At the same time, the relevant keywords in the content can be appropriately linked back to the page containing the keyword.

This may require site operators, site editors, need to have a very familiar understanding of the content and structure of the site. You may forget to set up at first, but when the internal links in your settings become a habit, you will find this a very common thing.

Finally, you can plan some special topics, or Monthly summary, week summary and so on.

Planning topics, you can use the site before the link to integrate the article. For example, Christmas is coming, then the gift industry site can be planned "Christmas gift Big Rally" topic, some of the previous Christmas gifts articles with links to integrate. And the online mall can plan "Christmas gift Big promotion" and so on.