Local real estate information portal major channels are the core of the site, each channel can bring search traffic to the site, different channels need to optimize the method is also different. Although the site's home page weight is high, but the portal information can not be all the information placed in the home page, the channel should be reasonable use of pages, the channel inside the page to how to optimize it? I would like to share some of the channels within the page optimization method.
Real Estate Channel
Property portal information Site, real estate information channel is the most site drainage. Real Estate channel Title writing principle: Property Name-Property category-Home headlines. such as: Xuzhou new Property-Xuzhou House-Xuzhou * * Real Estate Network. Real estate related pages in all the real estate name uniform plus point to the hyperlink to the page; all places where the name of the real estate is to use the name of the real estate, do not use other words to replace; The text content inserts the hyperlink of the appropriate keyword; Referring to the relevant property, the name of the real estate Where the content is the introduction of real estate information, the design of its own fixed template, in order to originality; The Information content page edits the page, adding information pages related to the information topic. Real Estate page to show users the detailed content, test to the user want to get what information from the real estate, for the optimization of the perfect property, the inside page needs to include "home, property prices, property dynamics, property albums, property forum, online customer service", a full range of information provided to the user. For the real estate channel has the customer Comment page, such page may use the nofollow tag to shield, reduces the weight loss of the website.
Property Information Channel
Portal information site to provide the latest market information is very important, information needs are hot, more than the same industry site information more avantgarde, with the Internet competition, the construction of the website must have bright spots, innovative operating mode. The information channel needs to have the plate call on the homepage, information channels can be in the top-level domain www content, a lot of portal channel pages using the two-level domain name, the contents are all in the two-level domain name, the home page calls are also two-level domain name content, such an optimization method is not conducive to the optimization of the home page. Home calls different advisory channels, there are "more" tag navigation links to the inner page, in order to reduce the loss of weight, "more" anchor text link with nofollow tag screen.
Each channel page is sorted clearly
Each channel has a complete and clear classification structure, not only can improve the user's experience, increase the user's browsing volume, can also increase the spider to the site's crawl depth, improve the site's collection amount. Here to share the real estate site classification structure construction:
News Channel: Column home-> subordinate column Home-> article list page-> article content page-> real Estate list page-> Real Estate page
Rent Lease: Column home-> subordinate column home-> Business Circle List page and content page-> quotes page-> content page
Business Circle: Column Home-> subordinate column home-> new disk List page and content page-> quotes list page and content page-> commercial Sale list page and content page-> office decoration picture List and quotes page-> video view room list page and content page
Push Excellent network (http://www.ttuu.com/) summed up: Real estate site optimization work in the internal optimization, because of the huge amount of information, many pages, internal optimization work to do in place is a detailed plan and conscientiously implemented. At the same time, large web site across the page weight transmission is a very important point of attention, if this is done, you can drive a lot of page rankings rise and PR value, so we in the process of optimization to pay attention to some unnecessary or less important pages, such as "About Us" these pages, There is no need for each page in the weight of the transfer, you can add nofollow tag, reduce the weight of waste.
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