On the optimization method of the old website

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Many people do not know how to optimize when taking over the old website, should start from content or outside the chain? What to do to make the ranking of the old site upgrade. You may feel the need to adjust a lot of places, but before you want to adjust, look at the author to make a few of the analysis you:

First step, see if the site is cheating

When you take over the site's first step is to understand whether there is cheating on the site, if there is a site of cheating, it should be the optimization of its cheat removal. Cheating inside and outside the station, the cheating in the station such as hidden links, keyword bold, bottom back chain, Bridge page, a number of domain name 301 Jump, the article internal anchor text links, these cheating ways can be directly seen. The second is the outside of the station cheating, including: Purchase links, Ming chain, dark chain, spam links. Check whether there is cheating outside the chain, you can query from webmaster tools above, if the export link did not, import a lot of high weight links, basic can determine the behavior of the purchase link, find out after contact with the seller to delete it. In addition, the chain can use Baidu Webmaster tools to screen, shielding can only be a shield, but for your site rankings can be promoted, or to be carried out.

Step two, analyze user requirements

Analyze the needs of users to see what the user needs, "the right remedy" can be more effective. Analysis of user needs, can be through Baidu drop-down box and Baidu bottom related search to find, for example, you search "yy Play Game" drop-down box will come out YY play game draw, Yy play game to send Rune page, yy play game send Black Diamond, Baidu bottom will show yy how to play games, fast play game box download, fast play game box and other related words, These are the users are more concerned about, but also search for more content. According to the needs of users to do content, you can appropriately upgrade your site rankings.

Step three, view the overall structure of the site

Look at the site structure is reasonable, whether it is a tree structure, if not a tree structure should be how to do the link. If there is a link between the columns, to see the relevance of links, whether to do a link, if you really want to do the link, it can only do, or remove. When found dead link, to be true to remove and update, as far as possible to tidy up the site's directory, content pages and home page. Do not let spiders come over confused, looking for a while also can not tell your Site content page and section page. The second is the level of the site, if the content of the site page of the column level too deep, will lead to spiders can not crawl to. In general, two to three floors almost, too deep will increase the spiders crawl difficulty.

The fourth step, completes the data analysis

Analysis of data, it is best to install a Baidu statistics to view the site's various data, such as the most clicked page, stay time the most pages, the average stay time, landing page The most pages and his stay time, search keywords, search engines, IP, PV and UV ratio and Baidu thermal map. Data analysis can know the user's behavior, so that you know more about the needs of users. This Baidu statistics do very in place, we can try.

Fifth step, small do revision

Took over the site can not be a large number of revisions, because the revised words, the site will drop the right to drop rankings, resulting in a two-month time ranking does not come. If your customer is important, it's best not to have a lot of revisions. can be appropriate to do some important pages of the revision, such as the site of the same content URL too much, can be revised into a URL, because too many URLs will spread the weight of the site. If some irrelevant content page, can use nofollow shielding, general such changes will not lead to drop the weight drop rank, but also can enhance the user experience degree, le.

Summary: Old station optimization is the most important analysis of data, do not get the hand is like doing a new station, update the content and release the chain every day, this is not going to be the site rankings do go up, because the old station, before people must have often done, do not go up certain problems in the inside. Reprint please indicate this article link: http://www.letseo.org/?p=132