On the optimization of business-to-business websites

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Talking about the optimization of the Business-to-business website, many seoer do not know how to do it, because most of the seoer are engaged in the optimization of the corporate website, to be able to access to the optimization of business-to-business site Seoer is very few, but since the company to build a business-to-business website, Oneself and have to pay more attention to the information of the Business-to-business website, read a lot of introduction of business-to-business website Optimization article, most is to introduce a general, the specific details of things rarely go to, perhaps this is the SEO great god of the mysterious side.

First, the Website keyword strategy question

We all know that a website title is crucial, it affects the entire site after the development, so, in the choice of keywords, I maintain a very cautious attitude, the use of Baidu to promote the client, selected 60 keywords, and then a one to analyze these keywords Baidu index, search volume, As well as industry relevance, the final choice of business-to-business E-commerce platform and free information site This two major keywords, although business-to-business E-commerce platform this word Baidu index is not small, but most of the site has chosen the word, previously heard a forum in a moderator said: "Do optimization, Can't because the keyword Baidu index is big, to choose some long tail words to do tiele ", in fact, think that there is some reason, so I chose a Baidu index in 500 words, the other two words, one is our website brand words, another we want to build Henan wholesale market this keyword.

The title is determined, the following is the navigation page of the keywords and classification of the pages of keywords, business-to-business Web site Common Navigation page words is probably the supply, buy, market, exhibition, information, company, brand, investment, know, etc., these common words, I browsed more than 20 business-to-business websites, Finally selected 4 search for a higher number of words, followed by the site name to do the title of the navigation page, as we mainly do zhengzhou this piece, so in front of the addition of the word Zhengzhou. As for the keyword of the classification page of the website, I still use Baidu to promote the client software, according to each classification, select 3 of the hot search keyword on this classification, followed by the corresponding column of words, grouped into the title of the category page, such as the purchase of the page is (Henan Zhengzhou * * Buy _** purchase _** Buy price _** information) The asterisk is the part of this classification of hot search keywords, other pages are not one of the examples, see the website.

Second, the entire website code

Do SEO know that the site's navigation to be clean, the code to be streamlined, the same, business-to-business Web site is also so, the code is streamlined, clear navigation site, not only to increase the user experience, but also to allow spiders to quickly traverse your site, quickly included in your site's page. Business-to-business Web site is different from the General corporate Web site, it is a complete assortment of pages, so more need to ensure the streamlining of the code to minimize the page flash and JS code, so that the site gives a fresh feeling, simple but not simple.

Iii. Optimization of business-to-business websites

Business-to-business sites are different from general corporate websites, therefore, the optimization can not be treated as the corporate web site, as is known, the station by the outside chain, major stations rely on content, therefore, the content of business-to-business sites to the important, once in a forum to see the site, the chain is only more than 5,000, but included more than 400,000, Baidu has given this site a high weight, so, for business-to-business sites, our optimization will be placed on the content of the building above. For the content of the website, we just started the idea is from some large business-to-business web site to take some articles to publish, and then look for search engines can be included, but after a period of testing, only to find that these collected articles difficult to be searched engine included, therefore, we have to find some original articles.

Some people might say, where is such a large business-to-business site looking for so many original articles? The answer is from books, books on the content is difficult to be included in the search engine, so simply download an OCR word recognizer, and then look for some related industry from the network of books, a page of collection, An article of the finishing, although the process is boring, but see the collection of articles can be search engine fast collection, the heart is full of joy.

The internal link building of Business-to-business website is a problem that need to pay attention to, can say all Business-to-business website cannot find a better solution in the website internal link, as above said, the page of the Business-to-business website is too many, cannot have the regular link of each page, We as far as possible in the collection of industry articles in the relevant industry keyword, and then the keyword added anchor text linked to the relevant search page, if this keyword contains the content of the category page, we link it to the classification page, although this still can not completely solve the internal link construction of business-to-business websites, But it's also helpful to increase the user experience and spider crawling.

Iv. Problems with business-to-business websites

Many people will feel that the business-to-business site is easy to collect, in fact, through these months of observation, I found that the beginning of the time included very slowly, but only a few of the simple and sporadic collection of several pages and with, but with unremitting updates, after the collection will gradually increase, the best time to contact a few days are included 100, Alas, the site's services have been unstable, later, but the server, but the snapshot of the site is constantly updated every day, perhaps this is the advantage of business-to-business site it, although just changed the server after the opening of the site a lot faster, but included that is 3 or 4 per day, since the server stabilized, Believe that the site will be included in the restoration before.

A good page for a business-to-business site, is the entire site's information page, because the site's information page original high, included on the abnormal good, but because of the information page of the article included, with the site title is too long, almost no good rankings, procurement and supply of the page included in the situation is very bad, Because the registration member publishes the information to be very messy, then adds the website the typesetting difficulty, almost these two columns page does not have many to collect. The original idea is to rely on the information page included good, can bring a small amount of traffic to the site, but sometimes some things are not as simple as you think, and then good advice, if no one to adopt, after all, still useless.

Do business-to-business website first thought should be how to service business, but leaders think more is how to make money, just imagine, a user experience have done a very bad site, how to attract businesses to settle in, how to allow more people in their own website posted information, Sometimes I feel I can participate in such a big website, is also a kind of exercise, but sometimes there will be too many ideas will be limited, maybe they are too young, but anyway, still look forward to our website can truly become an e-commerce platform, so that the central plains of the merchants have more online business!

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