On the optimization of excessive by Taiji realm

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Zhang Mowgli Practice Taiji Sword Law scene presumably a lot of people are very familiar with, Zhang in the Taiji sword to Zhang Mowgli demo once again ask Zhang Mowgli said: Mowgli See clearly no Mowgli answer: See clearly F: Also remember not J: Have forgotten a half of F: now also hard for you now how to do J: have forgotten half F: Now, J : I forgot all about it, and I've forgotten it. F: Not bad forget really fast ah ... SEO is the same reason, SEO technical knowledge you can learn as much as possible, learn more the better, but in the optimization of a website, do not you learn all the SEO technology are applied to the same site, if you do so, then you have been optimized over.

The root cause of the excessive optimization is that you care too much about search engines

Many people actually have this kind of misunderstanding: my website is through the search engine to strive for the rank, strives for the flow, realizes the order, I can not care about it! In fact, you can completely change the angle to think, you earn money is the customer's money, search engines do not care about you make money, search engine care is to provide search users need, High-quality search results, your site has ranked, there is traffic that shows that your site provides the things users need, want. And if the search engine is not able to provide the search results that users need, then presumably the search engine is not what users want. Search engine pursuit is to imitate, try to figure out the user search behavior, in other words the old saying is that users like the search engine like. So your site after doing the most basic optimization work, please put more focus on how to provide customers with better content on the site. You can get the user's approval and love, search engines have to give you a good ranking. Do not care too much about the search engine, do not be limited to it, you too much care about it, but will arouse its suspicion. Google employees often say the same thing when they answer rankings-related questions: If the search engine doesn't exist, will you do it? In other words: All good to the user to do, the user is not good do not do.

Website optimization tenet: nature and balance

Although I learn the SEO technology is not a lot, but I do the site optimization case, not a site I will I have learned all the benefits of optimization of the operation to do the whole. Yes, sometimes although I can do some things, I deliberately ask myself not to apply all the technology to the same website. Because I clearly understand that when you make all the work seem to be "perfect", then you have been too optimized, you may be reduced to power. Perhaps some people want to ask, then how to calculate the excessive optimization? How can this degree be grasped? This is really no fixed answer, can only understand and to do, and perhaps some people will say, that does not learn SEO technology not on the line, so as to avoid excessive optimization, learning SEO technology can not be used, this is what logic. In fact, SEO is not so much a technology, but rather an art, which contains the philosophy of the truth. I think Mr. Zac is right: The purpose of website optimization should be natural and balanced.

What are the specific manifestations of excessive optimization

There is no fixed range of optimizations, and there may be different performance at different times. Here are just a few examples, for reference only.

1, deliberately increase the site keyword density, blunt in the article, and also add the homepage link

2, in order to quickly get the rankings, the initial increase in a large number of outside the chain, and the chain anchor text single, are the target keywords, once the rankings rise up, it will stop hair outside the chain.

3, excessive use of optimized labels such as title tags and H1, plus black, bold and other labels such as overuse.

4, the chain anchor text single

5, the Site content update irregular, here need to pay attention to is not all the content of the site update, update more frequently the better. Depending on the industry, don't update it for the sake of the update, you really need to add content and you are updating it when you provide something that is really valuable information.

Final summary: How to avoid the optimization of excessive? Want to avoid excessive optimization in fact, but also to fundamentally solve the problem, that is not too concerned about the search engine, do not too much pursuit of fast rankings, impatient to eat hot tofu, efforts to do a good job site content, a good site user experience, perhaps early in the time to walk will be slower, more difficult But the later road will be more and more spacious!

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