On the optimization of the hospital website to share

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Search engine optimization is a way to use search engines to improve the site's ranking in search engines. Search Engine optimization is the search engine on the Web page features, so that the basic elements of the site construction of the search engine for the principle of searching, so that the search engine contains as many pages as possible, and in search engine natural retrieval results ranked in front of the end to achieve the purpose of the website promotion.

According to the current major search engines are: Baidu Google Yahoo Bing Sogou youdao Soso, which is the most important for the enterprise is the most critical is that we often use Google, Baidu Google, the world's largest search engine, Baidu, the world's largest Chinese search engine, but the customer base is different, Baidu is a broad type, compared to Google in the domestic mainly for the upper-middle-level people.

According to the current mode of promotion of enterprises, mainly focused on Baidu bid "including to join the Baidu Promotion Alliance", Google right bid "but according to our Chinese search habits, look left do not look right, of course, this way in the promotion of Baidu also adapt, Therefore, customers in improving the promotion of the same time is blindly to raise their own keywords to the left, let people see at the first sight ", Google optimization, these several in the promotion of the model above accounted for more than 85%, as for Microsoft's launch of Bing, has not received the attention of domestic enterprises, besides is some business-to-business, The promotion of the consumer website, such as in Alibaba to do good faith, of course, this is based on the enterprise, in my own case this model is not suitable for medical or hospital promotion and promotion. In the internet age, network marketing will become an important part of hospital marketing strategy.

Hospital in the choice of marketing channels, need to consider the important question is whether to the minimum cost the most effective marketing of goods out, network marketing is a new hospital management concept, a new marketing means, a communication channel to understand customers. Its effective operation is the premise that the hospital can make the patient enter the hospital website, and this work inevitably must be completed by the traditional marketing. The network of information to reflect all the hospital all: Hospital honor, expert team, special therapies and so on all kinds of display in the eyes of customers, that is, the network marketing into direct hospital customers.

However, at this stage of the network marketing has just begun under the conditions, it is not possible to replace the traditional marketing, but only two ways to complement each other, coordinated development, to make the hospital network marketing strategy to achieve the greatest success, bidding is the enterprise in the network to show the fastest is to achieve successful promotion of the site is the But long-term bidding may not be a way to get the most from the smallest investment, which is what every boss wants. All, website optimization is the means that the boss must adopt. For the Shanghai Armed Police Corps Hospital website optimization, from the following aspects to implement their own optimization strategy work:

First: Modify the site for the search engine search site rules to make specific adjustments and analysis of the duration of 1-2 of course, the site design team to cooperate in a timely manner.

Specific adjustment work: 1. Web site path modification, to maintain the 3-4 floor, because the search engine spiders crawl site, if the site path too deep, so that spiders difficult to crawl to.

2. Web page in the design, the results of the website to keep fluent, the result is reasonable, road Shun Road shun.

3. Article page as Director Chen said, to take the form of graphic combination, the article is to let others read, is the flower, and the picture is used for embellishment, is the leaves, safflower with green leaves, in order to make the page good-looking, beautiful, so that the flower more beautiful, so that more customers can ingest the eyeball; For example, every time we customer bosom friend is the best soft wen, make good use of, in the article recommended page, keep in 10, not too little and not too much.

4. Home control: Keywords, keyword description, the setting up and the site at the bottom of the keyword settings and two-level page long tail Word configuration should be reasonable.

5. Picture plus ALT attribute and the logo of Shanghai Armed Police Corps Hospital, keep the original type of the picture.

6. Need to do two Sitemap is Baidu's sitemap and Google sitemap.

Second: The site to modify the completion of the site to do the overall optimization of the operation of the specific operation of the following items:

1. Keep the website updated.

2. Blog Registration Forum operation wiki operation information platform release "Of course, the specific operations and blog settings, forums, wikis, information platform to publish the rules, must be in the work and everyone to explain."

3. Search engine website online submission and automatic submission.

4. Although the peer competition is not avoidable, but the internet is a large family, so any site must establish a "relative" relationship, the first is to make friends second is to play a better publicity their own brand;

For earlier work, basically is to carry out operation, of course, Baidu Google is not * * *, is not a layer unchanged, so the optimization is actually crawling search engine changes and changes, the operation is dead, but the method and we walk the road is live, the most important thing is to see how you go this way, In the middle of the time is based on their own operations to observe the search engine changes, observation, analysis, observation, analysis, thinking, effectively change their progress and steps.

In fact, the current search engine optimization is more concerned about the optimization of the station group, frankly speaking, everyone's heart is wild, I can earn 1 million a day before, but after my investment I hope to earn 2 million or more every day. Of course for the site, I do not want to search engine home page only I a message, I hope that the information on the Internet is mine, so when the customer clicks on every site is my, including information, phone does not pass, but the hospital and the company's name is not, of course, is our customers. So in the latter part of our development smoothly, we must implement the station group optimization, Baidu and Google home page full.

Finally need to explain that the results of the optimization of the good and bad, the most important is the operation of the People, optimization is a relatively complex work, so the team is very important, the strength of the team is unlimited. So I hope to find two people to cooperate with my work, of course, two of people's specific workload and work arrangements will be in accordance with my requirements to operate, I have the Shanghai Armed Police Corps Hospital optimization work has 100% grasp, I was the best.

As for the keywords and keywords of the site will always report to the supervisor and manager, but also hope to get your biggest, the most direct help. Shanghai Armed Police Corps Hospital optimization of the key word positioning: Shanghai hepatitis B, Shanghai Liver Disease Hospital, Shanghai Liver disease treatment, Shanghai Yang, as well as the long tail words for these keywords are estimated at more than 100 words.

Website address: www.wjgbk.com

Planning Department: Lin Fu

2011-5-5