On the optimization techniques of search engine for Sogou

Sogou is Sohu on August 3, 2004 launched the world's first third-generation interactive Chinese search engine, domain name for www.sogou.com. Sogou to search technology as the core, committed to the depth of Chinese Internet information mining, to help China's hundreds of millions of internet users to speed up information acquisition, to create value for users.

Sogou's product line includes both Web applications and desktop applications. Web apps are centered on Web search, provide vertical search services in music, pictures, news, and maps, by saying, build a community of search between users; Desktop applications are designed to enhance the user experience: The Sogou toolbar helps users quickly start a search, and pinyin input method helps users enter faster. The PXP accelerator engine helps users to enjoy online audio and video streaming and on-demand services more smoothly.

Sogou pursues technological innovation in the process of product development. It is particularly worth mentioning that Sogou to a new artificial intelligence algorithm, analysis and understanding of the user's possible query intentions, the classification of different search results, the same search results clustering, in the user query and search engine return results of the human-computer interaction process, guide users to more quickly and accurately locate their concerns. The technology has been applied to Sogou web search, music Search, image search, news search, map search and other services, to help users quickly find the search results needed. This technology also makes the advent of Sogou logo the world's first third-generation interactive Chinese search engine was born, is the development of search technology milestones.

Based on search technology, Sogou also launched a number of desktop applications. Sogou toolbar is the user to quickly perform the search of the portal, while the integration of RSS subscriptions, File download acceleration, ad interception, Web page rating display and other rich functions. Pinyin Input Method utilizes the advanced search engine technology, through to the massive Internet page statistics and to the Internet new word hot word analysis, causes the choice Word accuracy rate (namely the candidate first word is to enter the word proportion) to lead the other input method. The PXP acceleration Engine is an internet-based audio/video Live/On-demand solution based on PXP technology that enables content and service providers to provide fluent video services to tens of thousands of users with little bandwidth.

Imagine a user experience using the Sogou: through the Pinyin input method, greatly increased the input speed, through the Web site navigation and toolbar, direct to the target site or quickly start the search, through the web search, from the tens of billions of Chinese web pages to find the most relevant information, through music search, image search, news search, map search and other special search, Meet specific search requirements, communicate information through platform, and apart users, download files faster via PXP acceleration engine, and enjoy online audio, video and VOD services more smoothly. Visible, Sogou's full line of products, for users to access the Internet process of information access is not smooth situation, in a number of links to provide services, the new fast all accurate quality information available to users, enhance the user access to the Internet experience.

Sogou search engine (Sogou) by virtue of Sohu Portal strong brand and technical advantages, to create a search engine in line with Chinese, whether it is the speed or search quality and Baidu search engine is comparable, with Sogou search engine widely used, now look at the Chinese search engine has ranked the fourth largest, Although Sogou brings less traffic on the site, but do a good job Sogou site optimization, is tantamount to increasing the site traffic is a way, Houqingrong that Sogou site optimization depends mainly on the following:

One, Sogou index, is the site of the website of the search dog weight level, the level is divided into 100, but over 80 of the site are few and few, the higher the number of indices, on behalf of the weight of the site, the index high more conducive to the ranking of the site.

Second, the site content, Sogou is very focused on the content of the site, the content of readability, original content, the more users like, it is easier to improve Sogou search index rankings, if your content is high weight of the site reproduced, it will be more conducive to improving the overall weight of the site rankings.