On the organization of micro-activities and the tracking of their activities

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Weibo marketing to do a good job, a lot of ways, and many enterprises micro-Bo are trying to do their own microblogging marketing. Among them, micro-blogging activities are widely adopted in one of the ways. The goal is to increase fans, increase the rate of transmission to guide consumption and promote brand awareness. For enterprises, the planning and promotion of micro-blogging activities has become a need to pay attention to the problem, now to talk about micro-blogging activities need to pay attention to the problems and some methods:

The purpose of micro-blogging activities must be clearly understood

What is the main purpose of the company's microblog activities? Is it giving back to old customers, promoting new products or increasing fans? Before we do things are purposeful, only clear the purpose, only the direction, micro-BO activities are the same, with clear objectives to better carry out activities planning and work.

Ii. programme of activities cannot be too complicated

Knowledge of organizing activities must be brief, not too complicated, if the way of participation is more complex or set the threshold is too high, then the dissemination of activities is very unfavorable. Because of the depth of micro-blogging and participation in the activities of familiarity, everyone is different, too complex program will make a lot of not eligible to participate in activities or novice users are excluded. Therefore, the activities must not be too complex, to make people easy to master, so that the activities of the content to be better spread.

Third, the promotion of activities should be widely

The extent to which activities can be achieved depends fundamentally on the way in which they are promoted, in addition to its own activities of the microblogging platform forwarding, to do a good job in the preparation, so that more people know this activity, such as the official website, blog forum, offline activities, such as the greatest possible scope to promote, only to do enough work, In order to enable more audiences to participate in activities to achieve the best results.

Four, to have a standardized activity flow

In the organization of activities, must have a more standardized procedures, so as to more effective implementation. such as the release of the content of the time, the interaction of fans, the promotion of activities, prizes, such as the way to obtain the first in advance to standardize the good.

V. To have the public event award method

An enterprise, no matter what things to do, integrity is the most important, micro-activities are also so, for the award must be open to the trust of fans, they will give you publicity to achieve word-of-mouth effect, and ultimately enhance the brand image and good reputation. such as micro-activities how to carry out the lottery, after the award of fans, fans of the release of gifts, and so on, only to do public, notarized, will make fans trust you, this is to the next event more effective lay a good foundation.

After the micro-blog activities to carry out data tracking and assessment

After the microblogging campaign is completed, data tracking and effect monitoring is essential for future operations. The results of the implementation of the activities and problems encountered should be recorded, data analysis and assessment. Mainly include the growth of fans, comments, forwarding number, etc., analysis of the activities after the end of the effect and the expected gap, these are to be summed up.

In short, the organization of micro-activities must have a clear purpose in advance, with a clear purpose, the programme of activities is defined and the results are tracked in a timely manner throughout the activities and activities, including the formulation of activities, the selection of prizes, and the tracking of prizes issued to award-winning fans. In the course of the activities for the fans of some of the questions to be timely answers, and their sincere interaction, so that we feel that the enterprise is really real, so that there will be no distance, to strengthen the fans of the business, fans are required to operate, maintain. Activity itself is not an end, how to cultivate fans into the enterprise of the hardcore fans is the ultimate goal of the activities to achieve, this is the key to business micro-bo marketing. Original article, reprint please indicate the source. In this paper, Jinan Booz training http://www.jnboss.com/e-marketing/knowledge/soft-article-writing.html

Original article, reprint please indicate the source.

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