On the origin, harm and treatment of dead link

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In the site optimization, there is a strong natural enemy, so that the site rankings, included are unable to continue the factors. However, the creation of this factor can be innate or artificial. If not timely treatment of this factor related work, the simplest effect is to make spiders can not fully crawl Site page content, resulting in some recently updated content can not be normally included. And many sites for this factor to produce more or less attention. In fact, I think, for this small details more can test the Webmaster SEO technology. As the saying goes, details determine the outcome. In this highly competitive industry, we need to make good use of the advantages of detail, and to point to face is the most effective. Today I talk to you about the site optimization of a very critical detail-dead link processing, it is related to the ranking of the site, the search for the friendly degree of good, spider crawling smoothness, included in the high and low.

The origin of the dead link

The site's dead link is not born, more from the Web site program features or late operation of some of the wrong operations. Then for the site's dead link mainly from what improper operation?

1, the website procedure is incomplete, the general personal website procedure is the network downloading, its program integrity cannot guarantee, naturally will appear some inborn dead link.

2, a file or Web page moved the location, causing the link to it becomes a dead link.

3, long-term web site operations accumulated in the process. A site operating for a long time, will certainly more or less to produce some dead links.

4, dynamic change to static, static changes to pseudo static after the original link will be inaccessible, natural will appear a large number of dead links.

5, the website is caused by the revision. The General dead link batch production source is the website revision, after the revision original link certainly is unable to visit.

6. Web server Setup error. That is to say, looks like a normal web page link, but can not open the corresponding page page after clicking. Such links are found on Web pages that are not maintained for long periods of time.

The danger of dead links

1, loss of site weight value. As we all know, the weight of the site passed through the hyperlink to pass, when the link between two pages lost effectiveness, become a dead link, then the weight of the two pages can not be normal transmission, will result in the weight of the page between the balance. So that the weight of the site is very unstable.

2, the loss of keyword ranking. If a link in your site gets a good ranking during a valid period, but when the link becomes a dead link, the page's ranking is also lost within a week.

3. Loss of user experience. When a link to a page becomes a dead link, and the user clicks on the link to return the error page of the browser prompts, if there are a lot of similar dead links in the site, for the user experience degree, is undoubtedly throwing a bomb on its head. Too many dead link pages let users lose confidence in the effectiveness of the site, and often do not open the site's page links more easily allow users to close the page prematurely, resulting in too much bounce rate.

4, spider crawling disadvantage. We all know that spider crawling is through the click of the link into the page to crawl content, and the dead link for spiders is a broken road, seriously affect the image of the site and can not make spiders full crawling site, resulting in the amount of Web site is not to force.

5, affect the formal nature of the site. More dead chain, search lead will be the site to determine as a garbage station, the user value is not high, at the same time, users also do not believe that such sites, so that the site has lost credibility.

Ways to handle Web site dead links

1, upload the site before the program with the relevant tools to carry out a complete page link validity query, in which DW can be a Web site program to do a browser online check code for errors.

2, improve the awareness of site managers, regular use of the Site dead link detection Tool to query the site is dead link.

3, to solve the Web site program errors, to deal with the effectiveness of the links between the various pages.

4, the timely production of 404 pages, the site of the dead link to guide the automatic or manual return to the normal page.

5, using 301 redirect, the regular dead link to the full redirect to the new valid page link.

6, the use of robots to shield some of the number of small, irregular dead links, this is mainly for search lead.

Can quickly and timely find the site dead link and resolved to deal with, is to improve the site optimization of one of the key tasks. Many times the site optimization effect is not obvious, there must be a dead link cause. Therefore, understanding dead links, familiar with dead links, processing dead links, for improving the effectiveness of the site optimization is very helpful. This article by Http://www.520jia.com Creative Home exclusive feeds, reprint please specify, thank!