On the outlet of domestic Business-to-consumer website

With the continuous development of the Internet, E-commerce has become more and more popular, more people began to try online shopping.

The author is also a member of the net buys a crowd, often linger each big network shop. Buy digital products to Jingdong Mall, buy home Products fooled, books and audio-visual superior Amazon.

However, I never go shopping on the Consumer-to-consumer website. Because, I do not have so many shensi to judge a seller's credit rating. If the sellers cheat me, I only have two choices, the first is recognition, the second is entanglement. Obviously, I don't have that much time to dwell on, and I don't want to admit it. The only option is to not go to the Consumer-to-consumer website.

And it's no doubt that the business is the final model of E-commerce. Taobao's largest personal seller, "Lemon green tea", has been registered in Shanghai company, become a consumer zone (Taobao Mall) outside the company sellers. And Taobao, also in the direction of the transformation, opened Taobao Mall. Mall opened up, I also went to spend several times, so far has three hearts of credibility.

Consumer-to-consumer tries the mode of the business, sending us a signal that future e-business will be a mainstream. From the current situation, the three major web site models are very good. Jing-dong mainly focus on the 3C field, when the main home in the field of life, books and audio-visual is the core business of Amazon excellence.

Of course, there is a good saying that the industry is proficient in professional. The three major consumer mall, mainly selling 3C goods in Beijing East also has daily necessities, mainly selling home products when there are 3 C goods, excellent Amazon goods are also cluttered, covering books and audio-visual, 3 C, daily necessities and so on. In this way, the original professional scale effect is greatly diluted, in the seller's mind does not have an accurate positioning. Even later professional mother and child supplies mall red children, but also on the website to sell consumer electronics, making professional brands greatly discounted.

And, online shopping has one of the biggest drawbacks, that is not to touch the physical. Can only look at pictures on the internet, often look at the very favorite products. After the real kind of start, it is inevitable to find it with their imagination there is a large gap, can not use, encounter their dislike or not fit clothes and accessories, naturally will not wear, and lead to spend the wrong money. Many people do not dare to buy online, it is out of this worry, making the internet shopping.

However, the latest online shopping experience, let me see the way of business E-commerce. Some days ago, I was looking for a very beautiful t-shirt, buy the hand, I found that I can not wear out. Want to Exchange, on the website contact customer service. Service on the page promised, as long as it is not intentional damage, you can unconditionally exchange. So long network purchase experience, I first found that there is a website promise unconditional replacement, but want to try.

I told customer service dissatisfied, want to return the clothes. I was full of the impression that the client would try to tangle with me. Unexpectedly, the other party very kindly agreed. So, I will express the clothes back, the payment also quickly into my designated account. This aroused my interest and gave a full understanding of the website.

Originally, this is by the world's top 500 enterprises Korea SK Telecom Investment created by the business online fashion mall.

Throughout the history of SK Telecom's investment in the world, its style is always steady. This time, Ken spends billions of dollars to create "thousand search Nets" the key is that it insight into the domestic fashion brand apparel market development trend, and effectively integrated its thousands of well-known brands at home and abroad and hundreds of thousands of products of strong commercial resources, to fill the gap in this area of E-commerce. This is also the search network can have capital and strength to enter this field of guarantee, moreover, SK Telecom's selection of investment industry guidelines is also in line with the Chihiro network to respect the user experience and provide a consistent trend of the global consumption concept, which is also the key to attract SK Telecom to choose investment.

and Chihiro Most let me appreciate is, in the commitment to ensure that the goods are absolutely authentic, fake a loss of ten at the same time, but also committed to unintentional damage, as long as consumers feel that with the kind of not the appendix can be unconditional return. This is a very rare experiential shopping model at home and even globally. Also good to dispel the consumer's distrust of the online purchase, making the consumer's shopping risk greatly reduced. Let many wandering in the network outside the door to buy people, can be assured that the bold happy shopping, experience the fun of online shopping.

Although this commitment may greatly increase the cost of the search network operations, but no formation will also make the credibility of the network and the brand in the consumer center has been greatly improved, so that consumers buy peace of mind. Be aware that most e-commerce sites, whether domestic or foreign, there are restrictions on the return of the goods or is a replacement, this Chihiro can be said to create a domestic "electronic business" experience-type unconditional return of the precedent, but also the operation of other domestic business web site to establish a very good sample version.

However, Chihiro also has its shortcomings. More than 1000 brands, Chendovan products, but only by product type classification. Although there are search engines, some shoppers are not used to searching, but are accustomed to navigating. For such consumers, if you want to find a favorite brand, it will be very laborious. Therefore, in the site function, more need to pay attention to user experience. With a not good words, is able to make fools also on the website function freely. In this way, the user experience goes up a level.

Of course, from the Chihiro network, the way of the Business-to-consumer has been found. That is, only focus on the user experience and globalization of the consumer mall, will be more consumers accept. However, also want to notice thousands of nets, do not learn red children, after doing well maternity supplies, online sales of 3C products. In this way, not only can not bring you benefits, but will weaken your brand influence. As long as the professional focus on the experience of the global Fashion Mall model, I believe that will be able to achieve great success.

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