On the outlet of local group purchase website

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Group buying site is now facing a shortage of users, business shortages, shortage of funds, whether it is similar to the handle, the United States, such as large group purchase sites or numerous local group buying sites are so, many experts have asserted that group buying site is the first to enter the Internet winter site type, This and last year the scenery of the scene formed a sharp contrast, but I think, for local group buying site, because the size of small, flexible operation, or can form their own profit point, closed in is how to do, how to find a way out!

One: Find your own position

As a local group buying site, accurate understanding of their own, and to give accurate positioning is very important, because it is a small site, operating capital is the biggest problem, the rational application of funds has become an important proposition, if the positioning is not accurate, want a comprehensive marketing, line off the promotion, Then the capital chain will soon break, so we in the publicity, it is necessary to do vitalize when the marketing, for example, if you do is a holiday gift group purchase, you can targeted enterprises and institutions for marketing, if you do children's toys, kindergarten-oriented marketing is very important!

Second: rational planning of funds

In fact, the operation of a group buying site, and operating a company does not make any difference, enterprises if the funds flow broke, may be faced with the risk of failure, the same group purchase site if the fund chain problems, the continuity of its operation will be playing a big question mark! For example, local group buying site to involve and customer communication, business communication, logistics, planning, website maintenance and other aspects of the work, if a person is certainly busy, and the more people to find, then the corresponding efficiency will become lower, operating costs will be higher, so in the staffing will be planning, This can also help to save money on the site, and in advertising investment, but also to do vitalize way! You can't burn money crazy!

Third: Efforts to open up local group buying site product categories

Now the type of group buying products is undoubtedly very blank, many local group buying site is also faced with no product can buy the embarrassment, many netizens also jokingly, the current group buying site is almost a coupon, no value, can be seen in group buying products in the development of the importance of group buying, as a local group buying webmaster, Must try to find ways, through various channels, to speed up the site group purchase product construction, as far as possible so that all kinds of consumer groups can be found in the group buy their favorite goods, product line is rich or not, is the premise of local group buying site development!

Four: Network marketing to find the right entry point

Local group buying site in the construction of their own rich product line, then the next is to pull customers, now can recognize the consumer group, or most like the Internet of the otaku female, so targeted network marketing is very important, if made and the United States and handle, through the online media, Offline media to carry out crazy bombing, first of all you do not have the funds, the second you do not have the corresponding public relations department to face such a wide range of tasks to promote! So for local group buying site, it is flexibility, decided as long as the network marketing to find the point of entry, it can play a multiplier effect on the network marketing!

For example, take the current microblogging and soft marketing to say, these two methods undoubtedly become the local group buying website main marketing means, the low cost effect good natural becomes the place buys the website the first choice, certainly to these two kinds of marketing method use, also must pay attention to some methods, for example must understand the persistence, To choose the right platform for publishing and so on, through also know how to use soft text to enhance the ranking of local group buying site, help local group buying site brand building and so on!

Finally, or the old saying, local group buying site is now in the ascendant stage, but also face various difficult stages, if not to meet the difficult spirit, no perseverance, it will be local group purchase site on the way of the various difficulties defeated! Source: http://www.wowawowa.cn/i wow i wow weight loss net A5 starting, reprint please specify, thank you!