On the performance and solution of the excessive website optimization

Source: Internet
Author: User
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Every SEO workers want their site in the shortest possible time, the keyword to do up to get more traffic, so a lot of hard webmaster seize every can optimize the place to do optimization. The consequences of this may cause the search engine's aversion, can even drop the right, or by K in fact these are the performance of the excessive optimization. The most important thing to do SEO is to be gradual, do not enthusiasm, probably everyone knows this truth, but in the actual work is often appear. What happens when your site is overly optimized? Here is a brief introduction, and the solution

1: Keyword heap on the site's keyword layout for optimization is very important, but if a lot of the heap of keywords, Baidu will think is a kind of cheating behavior, K is a matter of sooner or later. General keywords will be in the keyword description, article title, and content page title, these are spiders into the site of the portal, but also search engine can identify the content of your site is the most important place, it is because you all know this truth, so in these places will appear a lot of keywords, if not grasp the good yardstick, Keyword density is too high, it is easy to let search engines think is a man-made cheating behavior, now Baidu has been very smart, it will be easy to identify this cheating behavior.

Solution: Generally if you feel the site to be K, immediately to adjust the strategy, the title of the article can not be too long, reduce the number of keywords included in the title, the content page for the key words to eliminate the bold, and reduce the number of keyword occurrences, especially when you write soft text, keyword can not appear more than 3 words, Preferably 1 to 2 times this can quickly dilute the density of keywords. Now there are a lot of webmaster as long as can do keyword, in a lot of places to add, and this is a kind of optimization of excessive performance, nature is Baidu's favorite way, so you webmaster in this respect must pay attention.

2: Outside the chain appears relatively large fluctuations many people know the chain for the emperor, so one day with a lot of time to do outside the chain, a short period of time may have some help on the ranking of the site, but when Baidu update, a lot of invalid outside the chain and the chain will be deleted, which caused your site a short period of ups and downs, This in Baidu's view, your site is at least said to be unstable. This is also a form of excessive optimization.

Solution: The growth of the chain must have a certain law, not ups and downs, because a site can not be in the short term there are so many site concerns, which in the eyes of Baidu is absolutely an excessive optimization of a performance. There are also in the site to do outside the chain, do not appear anchor link height, that is, can not use the same keyword to do all the links, in the chain when not all points to the home page, but also to the appropriate point to the content pages, this is conducive to the transfer of weight. There is the form of the chain to diversify, to have anchor text hyperlinks, but also have text hyperlinks, but also appropriate to have some plain text URLs, this diversity in Baidu seems to be very natural.

3: Excessive optimization of the internal link of the website: we all know that the site's internal optimization for the ranking is very important, the appropriate chain can increase the inclusion of Baidu, can also be a good transfer of weight, in the internal optimization should also pay attention to the anchor text hyperlink of the text can not be too single, this and outside the chain is a truth, If you use a single anchor text hyperlink will only cause the search engine's attention, which is a way of excessive optimization.

Solution: Do not in the updated article heap in a large number of keywords, this is very bad, generally an article only need to add keywords in the first paragraph can be, and the chain of pages and keywords have relevance, so Baidu will think that this is a friendly behavior. Within the chain of anchor text can not be too single, and the chain is not necessarily the point of the home page, content pages should be appropriate to do. If the relevant content page is more, so long select the top of the list to do the link.

4: In order to update the article every day, and a large number of other sites to collect content, we are spiders like original, if you only for the quantity and a large number of collection, the result is likely to be the right to drop.

Solution: As much as possible to see some of their own web site has relevance to the article, after reading, the content of their own words summed up, so you not only learn things, but also deepen the trust of their own Baidu.

Optimization is to rank by the front, but in the process of optimization must be natural, must be gradual and orderly only so your site is more in line with the browsing habits of visitors, such a site should be the most popular. This article by http://www.shyzh777.com stationmaster a little experience hope and everybody share

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