On the planning of network integrated marketing

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Recently contacted some do network integration marketing services business customers, but also to this type of customer summary and analysis, today and you share the network integration marketing process planning problems?

Why does the enterprise not choose Other Network Marketing service mode, but to the network integration Marketing service feeling has the unique clock?

First of all, we do in the integrated marketing type of customer planning plan must be clear, network integration marketing in the end is what? First, let's look at the definition of network integration marketing.

Network integration Marketing: In the in-depth understanding of the Internet on various types of marketing platform functions and functions, according to the needs of enterprises to develop a network marketing integration strategy. Therefore, the above mentioned network integration marketing is the "network resources" integration, understanding and proficiency in network resources channels are the characteristics of network marketing is the fundamental, so network integration marketing is the integration of resources, comprehensive utilization, the customer needs to split the process of integration. So network integration Marketing monitoring is very important.

Well, to be honest, let's talk about network integration marketing planning.

One, clear customer's network integration marketing target

We can also see through the network integration Marketing definition, network integration Marketing is a combination of various network media characteristics, according to the Enterprise marketing goals.

What are the marketing goals of the enterprise?

Enterprises to carry out network integration Marketing is the largest number of production-oriented enterprises, eager to improve their network visibility, the establishment of their own network brand, and thus improve the reputation of enterprises and industry status, to promote sales.

Through the above examples can be seen, in fact, the company's network marketing purposes or quite a lot of network integration Marketing marketing benefits is systematic, comprehensive gradually reach the goal of the customer effect.

Second, understand the customer's network marketing background

Network Marketing background contains a lot of content, including online customer situation, information aggregation, classification, analysis, customer target consumer group analysis, online and offline finishing contacts and so on.

Understanding the customer's network marketing background can help planners to better grasp the focus of the customer's publicity, and for the subsequent development of the network marketing strategy has a great reference value.

Understand the customer's network marketing background can also help us in the implementation of customers, can be a good grasp of rhythm and effect adjustment, do know.

Third, the establishment of enterprise network integration Marketing strategy

The development of network integration marketing strategy is related to the effect of the whole service, not only for consumer groups to do targeted publicity, but also with the characteristics of network media to formulate effective publicity strategies, for example, the choice of Common forum BBS do business Word-of-mouth construction services, then we have to according to the habits of the target group to choose appropriate and community or plate, Then according to the community netizens favorite information types to plan our promotional soft wen!

Of course, this is just a common network integration marketing Simple planning program, there are many elements in line with the characteristics of the enterprise, but also need to pay attention to when we do the project!! Welcome to the message Exchange Network integration Marketing plan problem http://jason.a1ie.com, the next time I will be in the blog with you to communicate the implementation of network integration marketing and monitoring issues.