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Excellent site content is the basis for attracting users, and the essence of the search engine is to provide users with the information they need, which revolves around the core is to provide users with value. Therefore, the good content is the website obtains the good rank the important factor. And for the webmaster, the optimization of the station to face different categories, for the various types of stations need to be treated with different methods, specific problems specific analysis to optimize the perfect.
The content optimization of the Product class website
1. Classify the products as organized as possible
Product Sales category Web site General products are quite a lot, even if a product, there can be different categories of distinction, such as: color, model. From the user's point of view, the product classification, in favor of more convenient to find their own products. It's also friendlier from a search engine's point of view.
2, give each product a detailed description
Give each product a detailed description, so that users get more information on the product, the information here does not recommend replication, the best to write their own, from the user's point of view need to account for the content, you can also use this product as the center to do expansion.
3, the construction of related columns to do relevant knowledge expansion
Users in the use of products encountered a problem solution, this column is around the product, such as notebook products, how to solve the water? How to clean? It can also be an extension of unrestrained imagination, for example, what color is known to the female notebook good. In short, around the product expansion, standing in the user's perspective, often updated.
Content Optimization of service website
1. Share your Experience
The internet is a big platform to share, some of their experience to write out, put on their own website, not only to some novice to help the role, on the other hand will make users feel authoritative, these may become your customers.
2, write some service cases
Write service cases, not only promote themselves, but also promote customers, with an example to speak, more practical value, the actual type of writing is often more popular, the probability of being reproduced is greater.
3, collection of professional information, tools to share
To do the station is a continuous learning process, and some tools to use will greatly reduce the time to operate, professional information sharing can help users. Of course, here must be targeted, you are SEO optimization service station, you must share is your potential customers need content, not irrelevant information.
Content optimization of information-type website
1, to have their own characteristics
Do not because other people's website is good, also do what, follow the practice will let you have no sense of direction, can spend a period of time, consider what content, preferably have their own characteristics. Such characteristics can meet the needs of some people.
2, regular special features
According to their own site characteristics of the location of the topic, local stations can be based on local folklore, news stations can be based on hot events. You can work with other units to do the project.
3, invites the development writer to create the content
A person's energy is limited, through some invitation or training method, let the writer participate in the website content construction, enrich the content of the website, typical model such as submission.
This article by the Jiangyin Talent Network (http://job.jyyuan.com) starting A5, reprint please keep the original link.