On the position of visual marketing in shop marketing

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The function and definition of visual marketing

The definition of visual marketing: the use of color, images, text and so on to attract the attention of potential customers, thereby increasing the attractiveness of products and shops, so as to achieve the effect of marketing success.

Visual Marketing Role: to attract more attention to customers so as to enhance the flow of shops, and stimulate their shopping desire so that the target flow into effective traffic. But in the case of attracting other people's attention can shape their own shop image, so that the effective flow of the store to convert to the faithful flow again.

Second, the purpose of visual marketing

In the physical store, we can use the facial features to perceive the real thing, through the look, taste, touch, smell, listen, etc. to perceive a product of good or bad, and in the shop shopping, due to see the kind, can only by color, pictures and text to convey information. So no matter how complex a shop, it is a piece of picture together! Simple three elements: background, text, products! Three elements of the production of some skills: text as short and incisive, attractive, meet the needs of the age group, the image of the exquisite beautiful, can catch people's eyes; Products as far as possible to show the best side of the product, so that people have the impulse to click.

Third, the communication of visual marketing

Figure I do you know what the shop sells? Like this store I think he is very creative, and design is also very beautiful, details, style, color all good grasp, but at my first glance did not know such a shop is to sell anything. Such a shop he did not at the first time to convey the product information to the buyer.

Figure I

Figure II, let a person can see the effect and create the desire to buy.

Figure II

Iv. the practicality of visual marketing

The first thing to pay attention to is the unity of visual applications, do not let your shop inside the variety of decoration, such as this section is naïve cute type of dress, another plate is a low-key and mature style. Then learn to combine pictures and text to make people look more relaxed. As shown in figure three, do you want to see a custom page like this?

Figure Three

In fact, vision and marketing are separate, marketing to analyze, what customers need most, customer pain is what, customer concern is what, interested in what we need to put the product information on the front, the customer's pain to solve, in simple words, do a good job of vision is the means, marketing is the goal, visual marketing for the purpose; The purpose is to achieve by means. Looking at visual marketing, it is reasonable to use visual effects and customer experience to reach the number of transactions to achieve sales and profits! So visual marketing is the first in the network marketing.