On the practical experience of micro-blog marketing

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A few days ago in Webmaster Encyclopedia Forum Listen to everyone said Weibo will replace blog marketing, has not been how to pay attention to micro-bo I, these days has been in the study of micro-blog marketing, but also summed up a point of actual combat experience, below and share with you.

Learn to set up your own microblog

The reason why Weibo is so hot is because of the wide range of micro-blogging, whether it is a life or entertainment can find a corresponding person to interact with you. So before you decide to use microblogging marketing, learn to position your microblog. What you want to do is a personal brand or a team brand. Do you want to do the life class, or to do the information class.

Second, learn to use the topic of Weibo

Twitter will update your microblog. Microblogging can use only 140 words of space, then how to make your audience increase? Here is to use the topic of microblogging function, in the microblogging to remember to add the topic before, others only through this topic will see you, and then pay attention to you. Of course, this topic to meet your microblog content, do not you send is a webmaster class information, you add "classic quotes" in front of the topic, so that others even if they find you in the topic, will not be interested in you, "classic quotes" its audience is not necessarily a webmaster, then your information for him is useless.

Learn to share your feelings with others

There are thousands of tweets going on every day, so how can you attract other people's broadcasts? What we like is your feelings, the views of the things around you, like a positive side to think about something, so that the things written out will let everyone have resonance. For example, your microblog is mainly to write webmaster operating site experience, then you will be in the operation of the site some of the methods and skills to share. We want to focus on the real operation of the problems encountered in how to solve, rather than the theory of knowledge, those things in Baidu a large article, you do not have to write.

Learn to replace language with pictures

Weibo also has a feature that can be added to the picture. For the same micro-blog, plus pictures and no pictures of the effect is not the same, the picture is more convincing. When you are tweeting, try to add a picture that is relevant to the content, which can attract more attention. But do not use pure pictures, to combine the picture and text.

V. Learn to interact with the scarf

These days there is often a strange phenomenon, the audience will be increased for a while and then reduced. After recording the data, it was discovered that the unstable listeners came in from the "Listening Brigade". But my mistake is not to agree with them to listen to each other, just listen to me, some listeners like this, will soon go, their purpose is to reach out to you, and they will go to other places. So learn to interact with the scarf.

Learn to relay other people's tweets

When you write micro-blog and also often to the broadcast of others, maybe other people's things to you to be useless, but also to listen to each other, a respect or affirmation of the scarf. At the same time, you should also consider your audience, perhaps such a microblog is useful to your audience, so that the benefit of your audience. There is a micro-blog marketing method, by the transmission of rewards such as the way to encourage others to broadcast, has reached the effect of marketing.

Vii. access to micro-blog certification

such as Lee Kai-fu, Yupeng such a scarf, there will be so many listeners, mainly with the celebrity. So in the beginning of Weibo, to find ways to obtain micro-blog certification. This will make your activities in Weibo more interactive.

Eight, the microblog as QQ, timely reply

In the test microblogging these days, but also found a problem, many micro-blog did not treat microblogging like QQ, every day online, so that the interaction of micro-blog was affected. Many of the tweets are off the line, so that someone in the dialogue with you, you can not do timely response, if your microblog is to do some product sales, so it will bring loss to your marketing.

Nine, don't go to the audience for the number of listeners

Really want to do microblogging marketing will not be for the audience to find those who are not relevant to their listeners. Such an audience will not bring you much benefit, but increase your workload. In fact this and micro-bo positioning is very similar to find their own beneficiaries, not blindly to do marketing. Do not be information-type microblogging, for those entertaining listeners, every day to update jokes, so far away from the original direction. There may be people in this audience who want to focus on the information, but few are. So find an audience with your own topic, and do not show the audience. These are some of their own combat experience, hoping to help you solve the micro Bo doubts!

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