On the pricing strategy of e-commerce products

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Product pricing strategies and methodologies are an important issue for all E-commerce sites, particularly for http://www.aliyun.com/zixun/aggregation/7858.html "> traditional Retail

Enterprise to network sales of a must face the problem, this article will focus on how to develop online store prices

System strategy, including the establishment of new brands, integration differences, Entity Shop model, unified online delivery price, etc.

How to formulate the stimulating pricing strategy, promote the online sales, how to price the new products, and provide

Related detailed links (where the new product pricing is excerpt from the relevant wiki, just as a supplement to this article).

1, the establishment of a new brand dedicated to online stores. The new brand corresponds to a new set of price systems,

And the new member system, integration System, etc. to assist the price. This approach is more suitable for large

Group-oriented enterprises, the group itself is well-known, based on the existing well-known brands to promote new

E-commerce brand is relatively easy.

2. Adopt the same price system, but use the bonus points as price difference.

Online shopping, you can get additional points, you can redeem gifts through points or as cash

Pay。 Because the same price system, so will not impact on the physical shop, and the existence of integral

Encourage online shopping and repeat purchases.

3, the use of the same price system, but the entity shop only hanging model.

such as recently opened a number of physical stores in Guangzhou iwode Men, is the use of this model, physical stores and shop

Is the adoption of a common price system, but the physical store is simply to provide model and on-site for customer size,

Obtain customer data, all products still need to be customized, and provide door-to-door.

4, the online store using a unified delivery price, different from the real store prices.

As a result of online sales of the order Total price need to add freight, for the standard small products, freight rates are more

High, while additional shipping costs tend to lead to the abandonment of shopping carts, so you can consider customers in all areas

The use of a unified freight price, of course, this actually let the near customers bear the cost of far customers, so

More in line with the interests of far-away customers.

(for shipping and shopping cart abandonment relationship can be see: through the handling of freight on the reduction of shopping cart abandonment)

Online shopping has its convenience, but the acceptance of Chinese people compared to Europe and America is still relatively low, so need

More incentive pricing strategies to promote online sales.
2ecommerce.cn
1, Auction-type pricing

such as Taobao, ebay, ebay.com, etc., but at present Taobao auction-type goods have been relatively few, the store

The main purpose of the auction-type pricing is to attract more attention and increase store popularity.

2, buy-type pricing

The use of E-commerce technology advantages to achieve online group buying business, the price of group buying than the recommended retail prices generally

Low, for the time is not high the urgency of the customer more attractive. The realization of e-commerce of group buying business

I can refer to another article:

The combination of group buying business and electronic commerce

3, snapping-type pricing

Set up a timely and quantity-limited promotional activities to stimulate customer consumption.

4. Continuous return pricing linked to future profit growth of products

For the price fluctuation of relatively large products to quote rebate measures, so that customers can buy at ease.

such as Nokia N95 mobile phone pricing 3000, business commitment, if 2 weeks, price fluctuations have changed, business

Will compensate the customer for the difference.

5. Integral Pricing of Members

The membership level and points are linked, the higher the membership level to get extra discounts more,

And points can be used as cash, such as 1 yuan to send 1 points, 100 points when 5 yuan, it is equivalent to additional

gave 50 percent. Membership points system helps to foster old customers, and according to 80/20 theory and research, a

E-commerce website 80% turnover is one of 20% customers to provide, visible the importance of old customers.
2ecommerce.cn

1, Skim fat pricing method (high price method).

Suitable for a new, technology-leading, demand price elasticity of small products, just on the market with high prices, as soon as possible to recover

Cost and leave enough room to cut prices. Then gradually reduce the price after the competitor appears.

Reference to: Skim fat pricing method

2. Market Penetration Pricing Method

Market penetration Pricing Strategy is to enter the market with a lower product price, in order to accelerate market growth in the short term,

At the expense of high margin in order to achieve higher sales and market share.

The use of large market demand, high price sensitivity, a large number of growth can produce significant economic benefits of products.

can be referred to: Market penetration pricing Method

3. Satisfactory pricing

Also known as "uniform pricing", uniform pricing, also known as "satisfactory" pricing. This is a kind of medium price strategy, namely in new product just

Enter the market stage, the price is fixed between high and low prices, and strive to make both buyers and sellers are satisfied.

Uniform pricing is suitable for daily necessities with less price elasticity.

can be referred to: satisfactory pricing

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Transferred from 2ecommerce.cn
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