On the problems in the application of enterprise Web site at present

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Enterprises to take the information road, the first to surf the internet. So what is a corporate Internet? I dare say, so far, there are still many enterprises and webmaster in the brain remains very vague. What is an enterprise surfing the Internet? Refers to the enterprise uses the intranet and so on the computer and so on the communication technology, establishes own website on the Internet, through the Internet promotion product and the service, establishes the real-time interactive information exchange with the user and other enterprise, achieves the production, the circulation, the exchange, the consumption each link Finally realize the enterprise management overall informatization. The advantage of the Internet is that, first, make full use of the online resources, second, open electronic transactions; third, better interaction with customers (respect for the customer's personality needs); Finally, to establish a new window of corporate image, the initiative to seize the opportunity; The internet is developing at a geometric speed in China, and any enterprise should not be outside the Internet, or it will be out of the most basic resources and environment of enterprise development. Corporate Internet should include: Intranet and Extranet. External network may be a lot of people are more clear, the main manifestation is the majority of corporate sites. And the intranet is not necessarily a lot of people know. Internal network (intranet) refers to the enterprise's internal information management and trading platform, which is built on the technology and application system of Internet under the Agreement of Administration and security control. At this stage, the internal network is mainly used for a certain scale of enterprises, here also do not do the main discussion, we should recognize the enterprise extranet application process deficiencies.

Successful sites are similar, and failed sites have failure. Now most of the way to build a station is to rely on network service providers to complete the network construction services. The most common problem is: The idea is unclear, positioning unknown, followed by the construction of the station is still in the last century of the 90 's, the enterprise is built for their own site, and little attention to the customer experience effect. After all, there is no detailed plan before the company is under construction, mostly out of face-saving, blindly to compete on the façade, there is not to form their own personality, do not know how the site is called personality. Enterprise Web site to form their own personality, mainly from the following several aspects. The homepage design must have the characteristic, of course, we should pay attention to the effect of visual, and the use of color, to combine the CI of enterprises and other standards; second, the enterprise should be comprehensive and detailed introduction, product and service content to be detailed; Be sure to provide the correct contact information Mainly online communication tools (such as: MSN, etc.), and what is value-added services? such as: Download and print services. At the same time, many enterprises in the overall navigation and layout of the site is poor, very confusing, for example, common problems, go inside the page, out, can't find a direct to the home page (comprehensive first page) button or link hint, this different degree of impact on the customer (browser) experience, so it is difficult to retain customers. Professionals in the industry pointed out that high-quality Web site design, to pay attention to the browsing scope and depth of visitors (that is, the site's IP and PV), directly said that the site's traffic. Also pay attention to the use of color scheme, navigation and layout structure planning, to have a faster download speed.

Why a number of corporate websites are in the revision every year, one of the reasons is that the users of the site (such as enterprise customers) raised the question, in this case, I have encountered several times, my friend said: I redo the site is because my client said my site is not good. In addition, there are a large number of Web site revision is the reason for the traffic problem, the design of the website is very professional, very beautiful, very good eye, but is not the amount of traffic, we call it "vase-style" site, in addition to the site is a large number of visits, but the customer's conversion rate is too low. Many enterprises only know the external beauty of the site, but not fully aware of the user's experience, so concentrated performance for the site's overall profitability is poor, that is, low return on investment. In this way, can companies expect to bring benefits to the site? I'm afraid more of the burden of enterprises, such as often by outside the company's business is not related to disruptive interruptions, this is actually an intangible expenditure or loss of enterprises. Yes, just mentioned the site traffic, had to be worthy of the owners and some grassroots owners to give high priority. Network This virtual world, is not believe that "wine is not afraid of alley deep", especially now the "eye economy" era. For online stores, such as with a strong marketing atmosphere of the site, if not even the popularity of profits, that talk about profit is Double-talk, this point, in fact, and the traditional offline entity storefront, if not even patronize people do not talk about what to sell goods, talk about what to make money? There's only one bad luck waiting for it----shut up!

Whether it is an enterprise website or an online shop (especially Taobao, etc.), network promotion is a network marketing must do the grass-roots work, corporate website in order to quickly improve traffic, online shop in order to quickly improve popularity, must do so! There are many methods, only cost-effective to maximize benefits. Whether it is a corporate web site or e-commerce atmosphere is more strong business-to-business, business, Consumer-to-consumer and other online shopping malls or online stores, can be through such as: Search engine (keyword rankings, SEO, etc.) promotion, e-mail promotion (license e-mail marketing), BBS, blog, community, Granville Guest, text chain, Exchange links and various forms of image advertising, such as online promotion, of course, can also be combined with offline promotion (such as light box ads, magazines and newspapers, product packaging instructions, sponsorship activities, etc.) to carry out multi-angle three-dimensional publicity and Promotion program implementation. But then again, this requires the enterprise must have sufficient budget, and for open shop of individual groups is difficult to achieve, that is, for this part of the group, how to promote their own online shop? How to promote the popularity of online shop? Each has its own way.

In today's information pervasive network environment, the site's competition is like falling into the mire of the small frog general, mire surface watery mystery Bureau, seduced the small frog. In order to jump ashore or to the water area and struggling, after a spell of death, fortunately may drag a tired climbed the shore, it will take some time to restore the original state, and the original weak or young frog is likely to die in this quagmire of the struggle. Enterprises, especially small and medium-sized enterprises in the realization of information process, it is not so? and enterprises on the road to information and "net", it is easy to fall into the "digital trap" and "Resource black hole." Small and medium-sized enterprises because their role is "enterprise", then there are product publicity, channel expansion, business expansion of the urgent need, and "small and medium-sized" is its own size or strength, this reflects the lack of funds, the development of limited, resource shortages and other restrictive problems. So to do a good job of corporate website promotion, it must be a full range of analysis of the situation of the enterprise itself, do not "sick" disorderly desperately, the result will be counterproductive, outweigh the gains!

Enterprise promotion is very important, the key is to find the real problem. It is necessary to diagnose the site effectively if the problem is found. This can be from the following points: Domain name analysis, the site itself analysis, Google PR value analysis, Alexa ranking analysis, keyword analysis, advertising analysis and so on. Enterprises to achieve information, do not too superstitious some network service providers of so-called "professional services", lest fall into the "digital trap" and "Resource black hole", hinder the process of enterprise development. Good, finally, hope business owners and shop friends to distinguish the situation, remove obstacles, information hundredfold, through the network high-speed road to the other side of success!