On the problems of keyword promotion and the ways to popularize them

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In a number of promotional methods to choose the keyword as a promotion, without exception is one of the fastest way to take effect. Use search engine keywords, so that customers can find themselves the fastest, using keyword ads to promote, can bring certain flow and accurate customer resources ... But the use of any way in practical use will not have some problems with your face. The search engine marketing model, in the Internet industry has been criticized. And this keyword advertisement promotion pattern exists The malpractice not only is affected by the search engine marketing pattern, but also has affected the search engine marketing market development.

In the promotion of key words mainly from 4 aspects to analyze the existing problems:

Analysis on the factors of the key promoter

From the choice of keywords, the promotion of information design, keyword selection Click analysis, keyword Promotion amount of budget, keyword advertising and so on the entire promotion process contains a series of key words to promote the user attentively to the investigation and analysis. In the viewer's opinion, the key word is simply the title and summary, but even the simple title and summary need to be combined with both macro and micro to analyze. For the first time use keyword promoter, this is difficult. In search engine bidding rankings, keyword choice is to consider the user's browsing habits, target customer's search habits, analysis of competitor keyword promotion and product marketing patterns and so on. Again need to promote people have a good heart quality, because there may be a promoter is very unwilling to see the results, promotion can not achieve the expected effect, the use of bidding rankings by peer malicious click Bid Amount run out ... Wait a minute. Therefore, the key words to promote their own needs to master a certain professional promotional knowledge and have the promotion of experience, but also have a good psychological quality.

Keyword Promotion click Factor analysis

Clicking on the keyword may be a potential customer, but does not mean that clicking on the keyword is a potential customer, most likely a completely unrelated user. In the web search engine use survey data show that 60% of users of the search engine trust is very high. 78.3% of the web name is used many times a day search engine. In so many users, the ability to identify the use of competitive ranking promotion and search engine natural search results of the 5.1% of all search engine users, that is, the vast majority of the net is not distinguishable. This means that nearly 95% of the users who browse and click the search results do not distinguish between the content of the ads, as long as the information related to their own needs, can cause the click of the action.

Search Engine keyword bidding rankings to promote the enterprise or product information ranking, for the keyword clicks will form the misleading information, this misleading will trigger the random click of the information searcher, which will cause a lot of unnecessary loss of keyword promotion side.

Keyword Promotion Competitor analysis

Keywords peer competitors in order to consume the opponent's budget advertising costs caused by the cost of consumption is no longer rely on the previous display or no longer show, so that their ranking to promote the keyword will be promoted ads malicious click. There's a situation. Search Engine marketing agency service provider in order to get more revenue, the user's bid ranking ads keyword malicious click.

These malicious clicks caused the keyword ads in the invalid clicks serious situation, and the more competitive ranking information, the proportion of such invalid clicks may be greater. So that enterprises suffer unnecessary economic losses, but also make users of the search engine distrust, is the keyword to promote the most serious problem. And there is no way to stop it.

Key words promote survival environment analysis

In order to be able to obtain the maximum attention of the target customers, more and more promoter use the keyword to promote the ranks, which adopts the method: Search engine keyword promotion, network keyword advertising. By various means to make the site or product to get a good ranking. And it is for these reasons, the major search engines and popular advertising sites to improve the use of keyword promotion of the cost. This has undoubtedly increased the cost of promotion, and malicious clicks will cost naught. It can be said that the keyword promotion environment is not not optimistic but very bad.

Promotion is a system engineering, especially keyword promotion, not like a variety of web site to promote the simple application of methods, in a severe competitive environment and strong competitiveness, the site to promote the need to produce a comprehensive solution, in the website to promote the overall strategy under the guidance of the site according to its characteristics selected the corresponding method.

Author: indications

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