On the problems of local portal websites and how to break through the bottleneck of development

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

According to authoritative statistics, the number of Chinese Internet users is over 400 million, the world's largest, and still in the rapid growth. With the Internet users increasingly mature and growing dependence on the Web, our current site has long been unable to meet its needs, especially in local sites this piece, it can be said to be at the beginning of the stage, and through a variety of surveys found that the user's dependence on the local site is far higher than other sites, Because the local Web site for netizens to its authenticity, practicality, sense of belonging and so many other sites can not be done.

However, for local portal sites, there is no unified brand strength. At present, basically are the official port, individual grassroots sites, individuals or teams, because of the strength of the problem, so most of these sites have the following problems

One: Weak technical force, most of these sites are created by network enthusiasts through the amateur time of the local portal site, itself on the Internet technology does not have a strong independent development capabilities, whether the site function, or website art or optimization and other aspects are subject to certain restrictions, When the site is developed to a certain extent, it needs to invest a lot of program workers to develop and maintain the site, at this time the local portal due to the technology, money, and lack of team strength. Development is subject to certain constraints.

Second: Small team, such sites are generally by the webmaster a person in the local promotion operations, the most inviting relatives and friends to help promote promotion, no professional operations team, no independent development capabilities and market development capabilities. Although the website can develop, but the pace of development is slow, unable to keep up with the current pace of the Internet, time is long, if it does not break through, it will inevitably lag behind.

Third: Poor profitability, the operation of local portal site The most important two key words is "accumulation" and "persistence", site at the beginning, basically rely on the enthusiasm of the webmaster continued to advance, but due to a small profit at the beginning of the site, webmaster enthusiasm will decline, it is difficult to provide continuous service, can not orderly operation, Not to mention the upgrade of the site program, which gradually customers will be lost. Unless there is a strong financial support, the original site on the basis of the search for a diversified profit model, the development of the Internet mainstream function of the Web site, otherwise it will eventually become a chicken, tasteless, tasteless. With the progress of Internet technology, will gradually fade out of the local market.

Because of the above reasons, the local portal site to a certain degree of time, was subject to a number of restrictions, the need for qualitative changes, must be from the personal webmaster to the company operation of the qualitative changes, to provide a more professional, more stable internet services. This is the result of market evolution. However, many sites do not have the means, and you can not change, there is no doubt that its exit the Internet market is inevitable.

and the current Internet market in a more innovative way is to join the way to operate the local portal site, not only reduces the cost, and when the technology, service, production, art, procedures are done by the headquarters, franchisees only need to choose the right channel, concentrate on doing the market, no need for other inputs, income is nearly equal to profits.

For how to break the bottleneck of development, summed up the following points:

1, do a good job of the site's early positioning, for the site did not program this aspect of the worry, it needs good promotion methods to break through the bottleneck, and the site positioning and operators of the idea of the portal has a vital role, the local portal site is the most important form of media, community, E-commerce, starting from these three points, The general direction of the local portal can be determined. There is always a place to have the characteristics. At the same time create local netizens online home atmosphere. The essence of the Internet is to get information platform, only your website has the information that the visitor needs, then your site has the value, has the vitality. Just have a beautiful interface and lack of substantive content, such a site is just a device, there is no meaning to say. The content of the website should break through the tradition, make the difference content with the local traditional media. So that users can find what he likes to see on your website. Slowly cultivate their loyal users. As a place of the first portal site, news information is indispensable. Able to skillfully grasp the local hot topics, events on the development of the website is very advantageous. To find a hot topic, it is necessary to do a good title, in order to attract the attention of local netizens. This topic does not have every day, but at least Gesanchaiwu also have two. This is our news channel, but catch Internet users can increase the popularity of the same; the most important thing is that we have a number of places in the portal system can put ads on the small bar. The effect of the inevitable, retain the popularity also increased the lucrative advertising revenue.

2, the line under the combination of the way to promote

For many webmaster only know in the network hype, in fact, the more important point is that the information on the network and the actual combination of not only for the popularity of the site, but also to give netizens a better experience, recommend a method is to do activities. Online activities can be landed, offline activities can be reported online. There is the shop channel, through the beautiful page design, strong shop display, promotional activities and shopping features, online comments and so on, easier to promote.

3. Operating like a nursery-meticulous, accumulation and persistence

Just start the local portal site, just like the newborn baby, everywhere need meticulous care. There is a poor care, there will be trouble; Such a website 1:30 will be not long. Therefore, just joined to the local portal field friends, must be ready to fight a protracted war. With the intention to accompany your site to grow up step by step. Of course, the prerequisite is to have their own technical team as a strong backing of support, irregular upgrades, I believe that when the site grew up to grow up that day, your harvest must be very rich.

To sum up, the local portal is an indispensable form of local media, because it covers a wide range of strong localization, is a local enterprises, businesses, individuals, a mutual exchange of ties. It can cover all the local industries and cover the study and life of the locals, so the local portals are inevitable.

But since the development of local portals has its uniqueness, so that the number of local portals but most of the local Web site development slow and tortuous, and in the early operation of the process, need to invest a lot of money and energy, with the operation of the promotion, platform upgrades and maintenance, so that local operators overwhelmed, so the death of the portal site is very much, However, the market prospects for local portals, the new platform continues to gush, the local portal has a "continuous" tragic development of the scene, and really do a systematic, brand of local sites are few.

The local portal in the development process, if can solve in the balance of payments on the basis of continuous accumulation of user services, sustainable development of the website platform, a stable basis for innovation, can gradually become the first local door.

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