On the problems of small and medium enterprises ' websites

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It happened in a few days ago, a friend of his site dumped to me, said that I help him to do optimization, when I clicked into the site, to tell the truth the site did very beautiful, very cool, but the site's problem is also obvious:

1, the content of the site is very scarce, are some beautiful pictures and flash support this layout;

2, the structure of the site is very common, feel no original things;

3, the site's keyword selection is the industry's most popular words;

4, the product introduction is in place, but their product after-sales service is not mentioned;

5, not a good customer interaction with the forum

So I immediately rebuffed his request, the reason is not to say that he this site word how difficult to push, his ability to do, but said his site a series of problems I can not accept. Compared to a site in the optimization of the problem, I am more concerned about the long-term development of a website. A website wants a good future, you not only need a good website structure, good content and you also must have a good user experience degree. It is the equivalent of your site to the future of the key, if you do not have the key, your website design in gorgeous, are also clouds.

For the user experience degree, its English name is User experience, abbreviated as UE, or UX. is refers to the user to visit the website the interface, the function process establishes the psychological feeling. Users in the process of the impression and feeling, whether successful, whether to enjoy, whether you want to come again/use. They can tolerate the extent of the problems, doubts and bugs. From the concept of user experience to combine today's small and medium enterprises Web site problems can be summed up the following points:

1, the website lacks the content

Now many enterprises stand, are mainly in the picture, more and more beautiful display their products are they want, but the product description? Only product name, specification, price. About the performance of this product, manufacturing raw materials and so on a series of content is very few; there is a point is that the content of the site may only be the company's profile, which for a site user experience is very unfavorable.

2, the site's keyword positioning

Now many enterprises know how to SEO people can say very little, one of their site's keyword positioning is no analysis of what they do, the industry directly to the name of the site as the keywords, and often these are very popular words. and want to stand out in it is very difficult, so you have to put the keywords of your site.

3, the site does not care, no update

A lot of enterprise station is done not to tube, for the maintenance of the site update is not to care about. It may be said that your site at the beginning of the click to see more people, but if the content has not been updated, want someone else to click on your station, I am afraid it is very difficult. and search engines are like to include new things, it will not give your site to repeat the collection, so it will give the search engine bad impression, leading to the decline of their site rankings and so on.

4, pay attention to sales introduction, despise after-sales service instructions

Observation of the entire site, may be introduced products, sales address, sales telephone, sales price and so on and neglected a minimum after-sales service section. In other words, if you are a customer, you pay attention to his sales products, or more value this product sales after-sales service? I believe many people will choose the latter.

5. Less communication with customers

Perhaps this communication, a lot of people only limited in the site of the message exchange, why not design a better platform for communication? But if your communication is done in place, so that customers have a good impression, I believe that customers will recommend this service to a lot of friends. So your site can get very good site traffic, site experience, site praise and also can understand the product deficiencies or need to improve the place, why not?

The above is through a friend of that station, and then the results of the actual situation in the analysis, purely personal point of view, there are different opinions or there are insufficient places, we can my27.net this site to give me a message or direct communication.

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