On the problems to be noticed in the establishment of local real estate network

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In the large web site is widely recognized today, more and more local websites also rapid development of the trend, where the development of local real estate network is a very typical example of business models. Many stationmaster sees the local real estate website the opportunity after, all wants to establish own city's real estate network to realize own entrepreneurial dream and the goal. So in recent years, the real estate network in various places has sprung up, but the success of commercial operation is very few. Therefore, in the establishment of the local real estate network and the development process, there are many details need our attention. So, many local real estate network because of improper operation when other reasons began to become dead station, we need to explore, in the development of local real estate network, we need to pay attention to what problems.

Keyword selection and content design of real estate website

Real estate site construction and content planning in fact, and ordinary site no big difference, the same is the first selection of site keywords, keyword settings must pay attention to the relevant details, you should pay attention to the urban real estate market competition in the city, a lot of local real estate network of the head of the keyword is definitely the city name xx+ real Estate Network, But if there are large portals such as house search and Sina property, then I suggest that the second-line keyword be chosen.

The real estate website content design on the website, must put the real estate information in the most conspicuous place, many stationmaster thinks the property website is the property news, the real estate, the rent, the second-hand house and so on, this is the big mistake, in fact the real estate website content core is revolves around the estate establishment community So the function of the site must pay attention to the function of the real estate community, each residential district must have forums, reviews, maps and other interactive content, so that the property site can be sustainable development, and not because of the content and worry. There is a point to remind, a lot of webmaster's real estate site content even appeared on the entertainment news, online movies, this is also a lot of webmaster common problems, real estate site content must be specialized, not what hot on what to do, what to add to the flow, must have a focus. Insist that most of the information should be related to the property, whether it is the consumer on the one hand, or on the property site news, this is very important. Other information can be put on the right amount, but not too much too miscellaneous, otherwise the development of the site is also very in the way.

To note that the real estate site ads, real estate advertising art must be better, the site's overall user experience to high. Low-quality advertising is not conducive to the authority of the real estate site. Advertising can be properly put up, but not too conspicuous, hinder the netizens reading and search. If advertising too much, you can consider using a wider interface, the need to put the ads on the ends of the page, so that does not look particularly unsightly, netizens do not complain, this is also very important.

Real estate website Online promotion

Real estate site to establish the initial promotion is the first, real estate network propaganda to the main line, as far as possible with the least amount of money to achieve the greatest publicity effect. Can send leaflets, pull banners (bus station, railway station exit) wall ads, these effects are good, there are community posters. At the same time, through some of the more large-scale activities of local, to carry out their own local real estate website promotion, this is very necessary. Secondly, in the operation of the time, must be mainly consumers, and more interactive communication with consumers is the key to enhance the consumer's reliance on the site.

Search engine is still the mainstream of online promotion, the current search engine is still the best choice for users to find information. And do search engine marketing has become a website platform to obtain one of the main channels. Search engine marketing At present the main way can be divided into search engine class ads and search engine optimization (SEO), but regardless of that way, content presentation methods must meet the user's effective demand for information. After all, the search engine is now retrieving information far from being able to satisfy people's real search intentions. And the current SEO is our real estate site in search engine marketing, the main choice, a large number of long tail keywords can bring a very considerable flow of the site.

Now the development of local real estate site is more and more close to diversification, real estate group purchase, home purchase, new profit model is constantly produced, competition is increasingly fierce. The development of new commercial products based on the characteristics of local real estate websites is an important method for sustainable profitability of real estate websites, while the local characteristic commercial service is the core competition of real estate websites.

Love Fuqing Real Estate network http://house.52fuqing.com local characteristic business service is the core competition of real estate website, original contribution