On the process of SEO optimization for enterprise Web services

In practical applications, many Web sites often cannot be simply classified as a certain type, both the purpose of the site and the form of expression may cover two or more types; for this kind of enterprise website, it can be divided into different parts according to the above types, each part can basically be considered as a more complete type of website. Note: Due to the specificity of http://www.aliyun.com/zixun/aggregation/3518.html "> Internet companies, there is no Internet Information provider or service provider website."

Bring up the corporate web site. Many people think that building a simple site with performance is OK. But often overlooked a point-marketing. Actually set up an enterprise website. The core idea is how to use this website to promote or promote corporate marketing. And then realize the enterprise information management.

The information industry has now become the first large-scale industry, and ranked third in the world. This means that China's enterprise informatization also ushered in an unprecedented good time. The introduction of the fourth generation of intelligent Web site also provides a way for small and medium-sized enterprises to build stations, from the perspective of practical enterprise, to the website "Overall planning, step-by-step implementation", can save costs, without affecting the application of enterprises. This approach has now been accepted by most SMEs and is becoming a fad.

Then, in the service for the Enterprise Web site, do SEO optimization will have what flow?

I. Negotiation

Do your own SEO well-known high, you do not have to go to the enterprise to talk about site optimization projects, you may not do the project to do, but if you are not famous, then you have to run some, take the initiative to the enterprise to talk about the project. Talk about the project to pay attention to some skills, do not talk to customers some inscrutable things, business owners do not like these things, you have to talk to him about some can immediately see understand things, these things require you to be prepared beforehand, so before going to negotiate to have sufficient preparation, It is best to prepare a few enterprises to do SEO after a good profit case to the boss to see, not your own case can also print out to him to see, after reading, say your plan, the price is appropriate, the Wise boss will soon accept, my family that is to do business, So I know that as a boss I want to try new marketing tools.

Second, sorting out the keyword list of the enterprise

Collect the key word list of the enterprise one thing to be aware of is not to be bored in the room alone, so that not only will not come up with good keywords, but also make yourself crazy. So to ask some colleagues or non-industry people, "if you want to find XXXX, how do you go to search engines, you will think of what words", this will often have your unexpected effect, and sometimes these non-industry people put forward some keywords really is you can not want.

Third, extract the core keywords, produce long tail keyword

In this process we have to learn to use a number of Google and Baidu keyword analysis tools, to see the keyword heat and competitive strength, the most important is to analyze the conversion rate of these keywords how to determine these keywords, the long tail of the keyword immediately produced.

Four, optimize each page, reasonable layout of each page of the key words

The key words are based from left to right, the principle of the top to the layout, the main key in the page appeared 2 times this is appropriate, the long tail of the key words appear 5, 6 times so it can, so that will not be the search engine that is the keyword accumulation, and effectively guarantee the reasonable density of keywords.

Five, do a good job inside the website link

From the beginning of the site should consider good URL keyword presentation and page content keyword links, keyword bold to 2%-5% density to control

Six, to attract spiders before the link check

Look at whether there is a dead link in the site, recommend that you use a tool, XENU, we go to Baidu to check it can be found.