On the profit model of education column of local portal website

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Local portal site Everyone's profit point is generally focused on the car, property and classified information, such as the plate, similar education and training is largely ignored. Recently has been concerned about the education of local portals, and I have been engaged in a number of educational planning activities, for local portal education column profit points have some superficial views, the beholder, benevolent, hope that the webmaster are corrections.

According to my area of understanding, combined with my practice,

One agent enrollment profit

Dongguan has a grass network, the use of this model is in place, simply rely on agent enrollment, for driving school, beauty salon schools, skills training institutions, tutorial classes, and so on, the use of its website SEO advanced level, the site in Baidu top with the previous several, when there is a user search what what training, There will be a dedicated customer service staff and their contact to understand their learning intentions, so that the potential customer resources to the corresponding schools, according to the college tuition of about 20/100 as its commission.

This way the first need to strong SEO level, the second to have a professional customer service staff to understand the professional level of each school, the students consulted. The advantages of the direct transfer of the students to the school, without any trouble and price, just a communication role, they got a large number of commissions. Take Driving School example, Dongguan side C1 is 4500, introduce a student is 800-1000, very objective.

Two activities promote profit

The success of this is Dongguan Daily's Dongguan Time Network, for 3 consecutive years in Dongguan brand education organizations, the establishment of a summit forum on education and training. Oh, do not be scared, just the name of the gorgeous only, looking at things very highly, in fact, are in accordance with the flow of activities, but the level of publicity is more exaggerated.

Just a few pages in a row of propaganda, TV station a little exposure, the salesman's glib, rough calculation, probably nearly hundreds of training and education institutions to participate in the selection, 8000-10000 of the cost, to give you the advertising show, give you TV exposure, to you as a guest, to do activities to support the unit or name units, Give your Representative the opportunity to take a photo with your representative and the education leadership, which cannot be measured by money but can be purchased with money. Even the venue of the mineral water also need to support the cost, in short, to do everything possible to profit points.

This way need to invest in a large, to have a good relationship, the leadership of the Bureau of Education, Brother Unit support, the company's internal talent, small and medium-sized webmaster can do.

Three web site integrated profitability

Similar to the Sunshine Network with Dongguan Sunshine Education Network, inviting some expertise in some areas of expert talent in the Web site, or these experts are for-profit units, together with the opening of online classes. The project design to tutor, mental health, children's education, adult exams and so on columns, can be contracted out in the form of cooperation to achieve common profits. This means that the Web site traffic is high, the atmosphere is active, can point to flames, ignited the topic, to see the fan's ability to fan.

No matter what kind of profit model, the webmaster needs is to analyze and combine their own advantages and expertise, according to the actual situation to choose their own profit model. Not necessarily the best, only the best for their own. Combined with personal reality, to create their own profit model, I hope this article can play a good effect.

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