On the profit model of local tourism websites

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For everyone to see a picture first, this is Baidu search "Sanya tourism" part of the screenshot:

This is just a partial screenshot, and the full search results are 10 promotional sites. Similar in the search for "Yunnan tourism", "Shanghai Tourism" and other keywords. Do not know in Baidu Phoenix Nest out, we have seen there are 10 of promotional search return page did not, this one result let Xianning seo feel the tourism industry site is a big profit. Then today's xianning SEO to explore the local tourism site's profit model, of course, I focus more on the idea, the mode of analysis, the specific operation is to need everyone to grasp.

Xianning SEO According to the way of collection, that is, online collection and online collection of two ways, to analyze the respective profit model respectively.

First, online collection type

Online collection of local tourism sites can be called the Business E-commerce website, because it has an on-line payment process. However, there are two kinds of profit modes in the E-commerce website of the Business-to-consumer tourism. One for the front hotel type, the main income to hotel reservations mainly, the other one for the tourism line type, the main income by line booking mainly.

1, front Hotel type

This kind of website we will take Ctrip as the representative (because it is not a local tourism site, but it is the representative of the Front Hotel model), its target market to business customers mainly, but also to the tourist and holiday tourists as its important target market. Hotel Reservation is the main business of the website. Take the local tourism site, from the tourist group analysis, business travel should occupy a larger ratio, and the development of the hotel will be taken for granted is a very promising profit point. Local travel sites may consider negotiating with local hotels, and you will be the opportunity to collaborate.

2. Tour line type

This kind of site for the spring and autumn tourism network for the representative (ditto), Spring and autumn tourism network to the spring and Autumn Country Brigade for a strong resource support, its main tourism line marketing, through their own as a travel agency accumulated experience and popularity, in the tourism E-commerce website to achieve good results. Spring and Autumn Tourism network has also given the success of local tourism site Some thinking, if we in the actual operation, through the adoption of cooperation with travel agencies, in the process of promoting the promotion of travel agencies to promote the combination of the local travel agents to make effective use of resources.

Second, offline collection type

To be honest, xianning SEO has observed most of the local tourism sites are belong to this type, at least you directly from the site is difficult to see its profit model. So in contrast to the online collection type, this model is actually only in the use of traditional tourism mode to operate. This kind of website main profit comes from the advertisement partition or the tourist reception, but wants to obtain the partition from the scenic spot ticket is comparatively difficult.

But you also do not think that the Offline collection type is not good to make money, if you look at Zhangjiajie and some do a better tourism site you will feel, the original model is very suitable for you. Xianning SEO in the observation of tourism site, found that a lot of local tourism sites are personal stationmaster or small team in operation, they also mostly do not have travel agents background resources, or not professional in doing full-time tourist station webmaster. More or less we will find that there are a lot of tourism sites almost become chicken ribs.

However, tourism reception is also starting to be used as a traditional profit model. Because the tourism reception involves many aspects, accommodation, food, transportation, shopping, etc., if you can effectively use all aspects of resources, I believe you will do a Zhangjiajie tourism network out.

Finally, Xianning SEO or long-winded a few words, the above is just a profit model, also not practical operation. If you think this is empty talk, then I am sorry to waste your time, Xianning seo always think that if the beginning of the station does not have a clear profit model, it is likely that he will die halfway. So also please webmaster friends later to consider this issue, write this article, we encourage each other, I hope we can earn the RMB oh.

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