On the profit point of local real estate website

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With the rise of local industry websites! More and more local websites are gradually taking over the local Internet market! But how to develop local industry website more effectively! This Wall Street Shepherd has brought a little experience for all of us!

Local industry sites to make the most money to the number of 3 major sites, the first is the real estate site, the second is the recruitment category, the third is the dating category. The biggest advantage of local industry website is that it has rich local business information! This is not available at the national stations! At the same time! Once the local industry website matures! Will form a habit among local Internet users! I used to share some experience of decorating and talent websites! Today for everyone to bring the real estate class!

Real Estate class site as the name suggests first for the browsing group is, need to buy the crowd! And the need to purchase the crowd is divided into the need to purchase new houses or the need to purchase second-hand housing two large groups! so! Local real estate industry website profit main bright spot is concentrated in the new listing and second-hand housing source information!

First introduce the new listing of the real estate! New property because of the high prices of these years! By the people of great concern! The rise in house prices has also brought the real estate between the fierce commercial contrast publicity! TV newspaper Car outdoor wall is full of real estate ads! But there is no denying that! Now understand the most convenient way to the new house network indeed! The high timeliness of the network news! As well as a wealth of users to exchange records! are traditional media can not be replaced! At the same time, real estate sites cheap Ben! The Low-cost advertising is also the traditional media can not contend with!

Then the real Estate class website How to do the new House this forum! first! Buy house! It's not enough to rely on information services alone! Website If you really want to grow up! The original information services must be transformed into offline services! Visitors to the website for what to obtain information on the property class! But they are more concerned about what! More concerned about the real estate prices! Well, then! The three columns of the new house on the website must be done! first! Read the diary of the House! by specialized editing! Go to each real estate shooting related pictures and project progress! This is a lot of netizens like things! can be very intuitive understanding of the real estate information! second! Look at the house! The site can organize weekly weekend to see the group! Set up a view of the housing Group! Each time can organize a large number of netizens group to see the house! third! Set up group buying mechanism! I am a friend also do the local real estate website! A group purchase deal 39 sets of Property! He got a 10,000 rebate on every set! 390,000 at a time! This is a very scary number! For the urgent need to accumulate life first bucket of gold Friends is very important!

Second, the introduction of second-hand housing related! The second-hand house market with the price of new houses, gradually the instability of the fire up! More and more people can not afford to pay high prices for the public to choose a low-cost second-hand house! Then a set of second-hand houses to generate how much profit it! An intermediary company usually resell 1 sets of property to earn 10,000-30,000 profit! But now where the easiest to get second-hand housing information it! is undoubtedly the property class information website! So the creator of the website can do this business on its own! For example, the establishment of second-hand housing Department! Specializing in second-hand housing brokerage related business! can also get very big profits!

It's simpler! Then let's compare the network media to the traditional media!

The first price: the cost of the website is low! So the cost of advertising is also low! can provide to the customer's price is also lower!

If the site is more mature! Every day about 1500 independent IP can produce about 15,000 PV a month can produce 50,000 IP 500,000 PV around!

And the price of every 10,000 leaflets is about 1500 yuan, and the uncertainty of the flyer's 10,000 flyers determines the percentage of the people who will eventually be in demand less than 5.

And on the website are the prospective customers! That is, point-to-point demand customers! So you spend 1500 to bring in 500 people with a need to see the deal or you spend 1500 to get 50,000 people who need it! I think the developers will not be able to understand! So the site's ads are very cost-effective! is also the focus of developers after the chase!

Second audience: This is a bit repetitive but also the focus: to the real estate network hundred 3 groups of people!1. To purchase 2. Developers 3. Intermediary so that the precise advertising of sex any traditional media can not match! Website organizers should be able to enlarge this advantage

Third cohesion: Any kind of media! Can not be a short period of time to gather so many owners and buyers! Then the opportunity to buy also appeared! The most suitable media for group buying is the website

Now more and more large-scale portal site to see these opportunities gradually! So began a wide range of regional market! such as SouFun QQ Blue Room network focus on real estate network in the crazy recruit local agents! But I hope you must remember! Agent is what! is to be deprived of ownership at any time! So if you want to be a real estate net! Don't be an agent! Otherwise, you may have spent a lot of energy running! And in the end, everything is lost! Besides, the price of Agent website is not as good as to develop a perfect website program!

Let's talk about it today! It's very rough! I have spent 30 minutes writing articles! Also welcome to Xiangfan Real Estate network to sit

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