On the promotion and optimization skills of online shopping mall

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In recent years, the emergence of a large number of e-commerce companies in China, in the 08 when the economic crisis, not only on the business of the web has not affected, but to the business site has brought New Hope, because online transactions to businesses in the economic crisis to reduce the transaction costs, businessmen realize the role of the Internet, Have joined the ranks of E-commerce, however, an E-commerce site operation and promotion of the early stage is very important to share their own business and promotion of E-commerce, I hope that everyone to give their views.

1: Pre-site positioning

An online mall early site positioning is very important, including the site's operating direction, site title positioning, keyword positioning, a good site positioning on the later operation, promotion and optimization played a very good role. First of all, do not prepare the most basic things, late work is very difficult.

2: Website optimization

One: Website frame structure

Everyone knows that the site is now conducive to Web site optimization is the div frame structure and page generation to generate static, so that is conducive to the search engine to crawl and read the site included a lot of help.

Second: Website keyword optimization

(i): The choice of key words

Should follow the purpose of analysis website construction, targeted customer groups, as well as site content, customer search when the habit of choosing keywords, Luo listed all the keywords, and then through the keyword user focus, search engine included the number of pages, competitors site keyword analysis, select a weak competition, and users pay attention to a number of keywords. According to the site theme, determine the site's core keywords and their extended keywords, long tail keywords.

(ii): keyword density

Keyword density for Baidu proposal is 1%~7%,google proposal is 2%~8%, page content should contain keywords, and keyword density, control in 5% or so.

(iii): keywords distribution

Keyword Best is distributed in the first 200 words inside the article, and from left to right, in descending order of importance. The density of the key words is important, but the nature of the article is also very important, so you can not arbitrarily add keywords and articles are not related. This is likely to be punished by search engines. Keyword density distribution principle, generally: concentrated-decentralized-concentrated.

(iv): keywords and article content relevance

The content of the website if it is a computer, but the content of the site is other messy things. So it's easy to be considered cheating by search engines.

Third: Site optimization and outside station optimization

In-station optimization to achieve mutual through, from the home page to the inner pages of-->--> home page to each other. Outside the station optimization is mainly outside the chain: find some related to the same industry site to do links and some of the authority of the Higher Forum, blog site to publish soft text and reply to the post with their own links.

3: Improve the PR value of the website

There is no doubt that no one is willing to make a friendship link with you, unless you spend money to buy links. But there are few who do. In the face of such a situation we should do to improve their website PR value, method one: To find and your new site to do links, pay special attention to not casually find a site do not understand SEO links, because they like to constantly change the site, affecting the weight of the site and such a site to do the link to your station is quite large. Method Two: More to some large community published soft text like (ADMIN5) published soft text and other web site forum published articles. Can bring a better outer chain. Method Three: The personalized signature of the forum with its own link.

4: Quiz and Community

Mainly uses many long tail keyword effect to bring the flow, the main platform has: the Baidu pastes, searches searches asks, the Tianya question and answer, Sina loves to ask, and so on some community.

5: Advertising Alliance cooperation promotion

The best advertising league in the country is the Baidu Alliance, there is the Google Alliance to promote

6: Shopping navigation cooperation site promotion

Find more related to their own web site navigation site to do link cooperation. They can bring you a certain amount of traffic at the same time the conversion rate is quite high.

Summary: An online mall traffic mainly from and search engines, and search engines bring the rate of conversion is very high. So a website promotion, SEO is a big role. Today to write this, we welcome you to make bricks, pointing, mutual exchange.

E Tong Digital Mall professional digital online shopping mall, products include digital, notebook computers, desktops, DIY installed, mobile storage, computer accessories, network products, such as tens of thousands of kinds of digital goods convenient, honest service, to provide you with easy and happy, safe online shopping experience! E Tong sincerely to serve you.

Personal blog: http://hi.baidu.com/etbuy.