On the promotion and profit model of regional business Opportunity Network

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With the expansion of the type of venture to join the site increased, in the Morning Star, as the newly arisen in Anhui Province 2858 Unlimited Business network launched, the current situation see 28, 78 and 3158 are rarely advertised on the big portal site, because the media procurement strategy is also maturing, Recently saw 9355 and merchants easy site in the strong visibility, repeatedly in Tencent, Sina, Sohu and NetEase Golden position advertising publicity, business opportunities Network application in the Internet is an "evergreen tree", the deployment of business opportunities and decentralized is never write the article, not to mention the application of business opportunities network. As a regional representative business opportunities Web site-2858 Unlimited business opportunities in the central region of similar sites in the rapid rise in the operation four months since the Alexa has reached 150,000, the results are rooted in our long-term regional opportunity network profit model thinking and we than monographs of the user experience.

In the 2858 Unlimited Business Opportunities Network inception, we encountered the pattern of the gully, at that time due to the market's excessive optimism and regional entrepreneurs to join the demand, resulting in a period of time to obtain an unsatisfactory income. After three months of web site growth into the period, we gradually by the central region of the product franchisee and product merchants recognition, day access to IP has reached more than 3,000, PV more than 30,000.

The following is the 2858 Unlimited business Opportunity Network promotion and profit model analysis.

Offline Promotion:

Because we Anhui in the middle city is relatively underdeveloped area, whether the size of the enterprise and online to find franchisee capacity, are less than the Beijing area, and the enterprise's IT application awareness is not too high, online to venture knowledge level structure complex, leading to our website promotion process encountered the biggest bottleneck. In this market atmosphere, the regional business Opportunity Network in the growth of the introduction period should be "mainly offline, supplemented on the line," the promotion model to scale the enterprise publicity, regional campus and leasing large venues for publicity activities. Publicity can be text messages, leaflets, and outdoor micro-advertising (such as banners, etc.), which can reduce our publicity costs, but also according to the audience range for accurate promotion, directly covering the individual and the enterprise two clients, so that marketing benefits to maximize. In terms of skills, we advocate the integration of regional publicity, such as in the leaflet, you can combine the local characteristics to describe your business opportunities network, so that customers at a glance and photographic memory. Example: We have used our local dialect to promote the site in the leaflet, after one months we found that the search engine every day to search the dialect brought about by the IP is about 300, and continue to rise.

In the promotion of enterprises, we concluded that "the most simple fees to obtain the most objective income", in the member's Charge mode, when you and the Enterprise Manpower Supervisor or the manager to discuss the cooperation, should "introduce first-after explanation-again the price" the step to the promotion, first introduces is takes your "tongue" to explain the opportunity net role, Purpose and effect, in this process should simplify the expression, do not appear rank flow and so on, because in our negotiation process, the Enterprise network promotion leadership does not have the concept at all, they are more worried about is the money to be able to play the effect. Then explain that the explanation is done under the leadership's question, in order to increase the trust of the SME to the opportunity network. The final bid price, according to the enterprise's product promotion way, we should list different charging method, monthly charges, annual fees, or intermediary fees, such as we have encountered enterprises want to try advertising results, need two days to complete, then we will be in accordance with the short-term promotional methods to reach the customer needs to promote the effect of the main promotion of their products.

Here, we have summed up a part of the promotion and profitability of the model for regional business opportunities site long reference, the next issue we will provide online mode.

Although 2009 Anhui region finally has a canonical type of business opportunities network that is 2858 unlimited business opportunities Network, although this type of site has many, such as the national relatively large 28, 3158 and U88 such sites, as a new life new model of regional business opportunities network, certainly has his success day.

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