On the promotion of enterprise website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Enterprise Construction site is one of the purposes of propaganda enterprise image, product or service, to achieve this goal, the company's website must be vigorously promoted, so that relevant people know or access. Website Promotion method has many kinds, here introduces three kinds of most effective enterprise website promotion method.

I. Online PROMOTION methods

The online promotion method has the characteristic of low cost and remarkable effect, it is the begotten of the Enterprise website promotion, but the online promotion requires its specific * to have a profound understanding of the working principle of various online methods, and to master the technical know-how of various methods of promotion, in order to play a multiplier effect.

1. Search Engine Raise

The popularization of the Internet can be said to be inseparable from the development of search engine technology, is the search engine of the world's hundreds of millions of sites to classify, index, so that it becomes orderly and easy to find. Generally speaking, there are two main types of search engines: one is the website classification database search engine, the other is the active search engine.

Database-type search engine is the world's most important sites included in a large capacity of the database, generally included in the content of the site URL, site name, site description and site content related to a group of keywords. Database-type search engine will not be the new site to actively participate in the database, and the need for site owners (site managers) to the site's information according to the search engine requirements online submission to the search engine administrator, search engine administrator received the application information, to the site's design, content and so on to review, Decide whether to add the site to the search engine database in accordance with predetermined criteria. The famous Yahoo belongs to this kind of search engine.

It is not difficult to add a website to a database search engine, but it is not easy to rank the site in the first place. In a large search engine, such as Sohu, Sina in a classified catalogue of more than thousands of sites are not surprised. If your site is ranked in the back of the directory, after several pages still can't show your site, then your site is very unlikely to be visited. Through in-depth study of the search engine work principle, can put the site rankings greatly to the premise, due to space reasons, we will introduce another.

Active search engine is based on keywords or phrases to proactively find all the Web pages that contain them, according to the word meaning of the degree of alignment and display in turn. Because the content of the Internet is more and more rich, every search will appear more than tens of thousands of records, so, want to make the site ranked before the more difficult. Some search engines list only a few representatives of similar sites, and a large number of sites do not show opportunities at all.

Most of the domestic major search engines are the combination of the above two forms, namely: Database search plus web search.

2. Exchange Connection

The exchange link is the name of the site and the link to the URL posted to other sites, in Exchange, this site will also be the exchange of the website name and URL. Exchange links are generally equal exchange, free of charge.

The process of exchanging joins is that the active Exchange party sends out an Exchange invitation, the invited Party decides whether to participate in the exchange join, if agreed, both parties agree to link the website name and URL of each other to the appropriate location of their website.

Exchange joins should note the following points:

The exchange of the site should belong to the same domain, the content is relevant. such as car Sales Web site and car repair site is very relevant, and clothing design is almost nothing.
The connection on the concrete position of the Web page can affect the chance of the electric shock substantially. The exchange joins place in the website homepage The prominent position, is clicked the probability to be big, but is located in the inside page and so on secondary position, is clicked the probability to be extremely low.
In Web sites with low traffic, the exchange join is not very significant.
3. Email footnote

In today's society, e-Mail (Emil) has become an important contact tool. The design of their own Emil to a certain style, and the company's Web site automatically attached to each email sent, in the normal communication, but also played a promotion of their own site effect.

4, Professional (Industry) portal site Registration

Professional or industry portals generally contain the latest information and specialized content and knowledge of the industry to attract people interested in the industry to visit. such as China's automotive network relative to the automotive industry, China Feed Association website relative to the feed industry. If you can put the company's Web site on the industry portal, you can targeted to attract a group of visitors. General industry portals to charge a certain amount of publishing costs, equivalent to online advertising.

5. Online advertising

Online advertising, the use of the Internet as a new media advertising. Through a large number of visits to the site's banner advertising links to guide to their own website, is an effective way to promote the cost of online advertising, different sites have great differences.

Second, offline promotion

Offline Promotion In addition to specifically for the corporate website advertising, in the following aspects of the company's website with the publicity, you can receive unexpected results.

1, Enterprise CI logo with Web site

Enterprise Vi/ci marked on the company's web site, in any place where enterprises are marked can see the corporate web site, can allow people concerned about the enterprise immediately through the corporate Web site to learn more information about the enterprise.

2, the enterprise plane propaganda material with the website

Enterprise plane promotional materials, such as corporate brochures, corporate news, etc. are indispensable promotional materials. However, after the bulk printing of these materials, modify the update difficult, often can not reflect the latest changes in the enterprise. In these promotional materials on the printing company's website address, so that further interested people, through the internet to learn more about the latest information. In this way, corporate propaganda and corporate website promotion will complement each other.

3, corporate advertising with the site

    in a competitive market environment, enterprises to promote enterprises and products through various forms of advertising, services and so on. Commonly used forms of advertising are newspapers, magazine ads, outdoor signage advertising, radio and television advertising. Due to space or time constraints, the above mentioned advertising forms are not comprehensive, detailed description, convey the enterprise and product information. such as in these ads attached to the company's Web site, so that ads reach the breadth of publicity, the site leads to the depth of information, so as to complement each other good results.