On the promotion of small and medium sized Enterprises ' website paying every day?

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Pay promotion is the current small and medium-sized enterprises using more online promotion, in view of the small amount of information on the company's website itself, very few people put a lot of manpower in the site optimization, and outside the chain and difficult to get support. Enterprise Station plainly is placed in the corner inside the shelves. In a word, the quality of the site itself and the weight to obtain traffic may be negligible. Then pay promotion, advertising to promote the enterprise station has become the main means of promotion.

Currently paid to promote the main "position" is Baidu. Why do you say "position"? Because Baidu's competition is too intense. Especially popular keyword, click Pay sometimes to more than 10 or even dozens of click once! This is where the money is burned. In fact, the promotion of the burning money can not be set, but some companies because the choice of words is not the wrong money to spend.

Keyword selection error

For example, there is a printing material site has a product is PS version, Baidu to promote the keyword when the PS version of the choice, ps,ps materials, these 3 keywords. PS another meaning, as you all know, is the famous image processing software: Adobe Photoshop, while the general visitors are searching for Photoshop's peripheral information. So these keywords after the effect can be imagined, visitors through PS, PS materials into your site, but found that is not what you want, the opportunity to close the site will be very large, jump rate is very high. When the money is really not flattering.

The keyword is too broad

The above case is wrong in the industry do not understand the cause, but sometimes the people in the line because of "greed" and into the high price of the keyword vortex. Put keyword sometimes not too greedy, such as selling laptop business, but to put "computer" This hot keyword, high price, competition is also fierce, I believe the conversion rate is not high. SEO experts have analyzed, experienced buyers can accurately search the full name of the product, product model and so on. But the average visitor will go through a fuzzy search, in the results of the fuzzy search to determine the search target, and further search. So we not only pay to promote the keyword when the precise delivery, but not "greedy big."

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