On the promotion of the experience: the foundation of the promotion is to put the user in the first place

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Recently A5 Soft Wen official outside the chain is very hot, as one of the participants, I deeply appreciate its convenience, this is a three-win activities and planning, a short period of time to get the majority of webmaster recognition and support, I also think of such a problem, in the end what can quickly let us be accepted by users? Reasoning, The answer is only two words: the user. The user most wants the result to have two, one is for the external link, second is expands the influence, but this platform satisfies both kinds of situations well. So intend to write today, is a summary, but also to the webmaster to talk about my experience of the promotion: the foundation of the promotion is to put the user in the first place.

The way to promote is to consider the user's feelings

There are many ways to promote, if listed there are hundreds or even more, but commonly used free methods are mostly focused on SEO, soft text, QQ Group, questions and answers, forums, blogs and so on. In the promotion, I found a problem, many too self-centered, and ignore the user's feelings. In addition to forced to send QQ group messages and mail, other ways have this experience. For SEO, title and description is almost no readability, blindly piling up keywords; the soft text is mostly for links, not much readability; the advertising position of forum and blog is too strong. Such promotion appears too blunt and impetuous, the effect will be greatly reduced, the real promotion should be more for the user to think, consider the user's feelings, only the user accepted, in order to generate trust in us. This is Mavin in the daily promotion of the first feeling.

Maximize the amount of traffic to be achieved

How to promote the flow of traffic? Many of the site's conversion rate is not high, Mavin to do their own stations, through the data calculation, the conversion rate is far below 1%, in fact, the public are also thinking how to improve the conversion rate, I think the answer is to put the user in the first place. We look at our website from all angles: color matching, loading speed, content quality, and so on, any one factor may interrupt the user who is visiting. These small details have a greater impact on the user's mood. Consumer consumption is often rational consumption coupled with perceptual consumption, if the perceptual consumption can not be stimulated, then the effect of promotion will often be reduced by 50% or more. On the contrary, if a user like to come, small to a button design, border design, it is likely to drive the user's perceptual consumption, so that sales increase is not just 50%. The reality of the shop decoration will be painstaking, not to mention the first visit to our website, did not generate enough confidence to buy new users? Of course, can not be a dead eye, your design can not make everyone satisfied, only to meet the majority of users is successful. In short, want to be present, you must cherish the flow, from the change of their own website began. Start by making the user feel comfortable.

A specific user is the real customer

Specific users are real customers, such as the promotion of price points, high, low. In the process of promoting the 9 Yuan costume, found that 198 yuan of trousers is very lucrative, then the keyword to make appropriate changes, the scope of appropriate widening, the way to promote the appropriate adjustment, intends to grasp a more general, and then after a while, and found that 699 yuan sweater seems to make more money, so again adjust the optimization strategy, The plan is to recruit 9-699 of dollars for all users, so the surface seems to be logical, actually not. This is not easy to form a professional degree, the span is too large, it is not easy to get word-of-mouth spread, but also unfavorable to the user's choice. The purpose of the promotion is to attract specific users, these specific users are potential, have the ability to consume and also like this style of users. If we dragged the customers who do not belong to their own website, then their purchase intention is not strong. So in the process of promotion, we are not serving the public users, but specific users.

A promotion Master once said, do not want to let users stick to their own web site, but when users find the information we need, quickly walk away, save time for them. They will come back when they need it next time. is to do the service. And looking back at some portal stations, want to put users are glued to their website, so obviously for data, Alexa, for the IPO. This makes the user feel cumbersome and will slowly abandon it. We do promotion, do brand building, to sink down the body, down to the user Service, in order to get long-term development. All right, Taobao women's winter coats http://coat.ruwen5.com do the promotion process of some experience, today to share out, will then share other aspects, also welcome reprint, reprint please keep the link, respect for copyright, thank you.