On the promotion strategy of community Life website

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Promotion Strategy

The promotion of the Community life Type website is divided into two parts, one is the promotion of the merchant, the other is the propaganda of the owner Netizen, according to the characteristics of the two audiences, the promotion strategy should be differentiated, the aim is to make the website, the merchant and the owner interact:

A. Business: Business is the source of the Web site profit, the promotion of business to adopt precision marketing strategy, on the one hand to contract customers to provide customer care, reduce customer turnover rate; the second is to use a variety of channels to explore potential customers, using a variety of marketing methods to facilitate the signing.

B. Owner: The owner of the publicity should be based on the owner's perspective, at the same time the application of online promotion methods and online promotion methods for the owners to provide valuable web site products and services to attract users to be the same.

Second, business promotion strategy

1. The promotion strategy to the contracted customer:

A. The active contact has the website the sign merchant exchanges the link, can enhance the website the PR value, also may play the propaganda website the function;

B. The establishment of Business QQ Group, so that the signing of businesses to join, and actively communicate with merchants to maintain customer relations, to promote the website brand to attract potential businessmen to join, and for the active website atmosphere and to prepare for online activities;

C. Open Forum Advertising version, allowing businessmen to publish advertising information in this release, to explore some of the best business to become a forum moderator, to participate in forum building;

D. Cooperation with merchants, the use of crown and other ways to enable businesses to provide incentives to carry out a number of online activities, to mobilize netizens to participate, if the reward is high, many netizens will help promote, can let the site's brand and popularity in a period of time to be a leap. Such activities such as the award-winning online survey, online collection, online auctions, festivals on-line activities, web games and so on.

2. Promotion strategy for potential customers:

A. Explore potential customers: ① Community Forum gathered a large number of businesses, these businesses every day in their respective forums to publish advertising information, they have a strong sense of network marketing, but also know the business value of the Internet. Collect this part of the merchant information, through the Forum short message, QQ, QQ Group, email and other ways to establish communication channels, and further through the line online to become contracted customers; the ② community and its surrounding forums and the local life-class sites have a large number of advertising, this part of the advertising business is an important target customers, Browse these merchants ' websites to collect contact information for future promotion.

B. Promotion strategy: ① Collection Site A series of successful cases; ② to each potential customer site forum or message board message, promotional website products, leaving contact information and links; ③ attract potential customers to join the business QQ Group after the strong marketing; ④ adopt the telephone marketing method; ⑤ attract potential customers to the website forum ad release.

Third, the owner's publicity methods

Website to the owner of the publicity to take the main online promotion, the combination of offline promotion, a variety of promotional methods of comprehensive use of the promotion strategy, which also to promote the main line, the promotion of the line under the supplement, the specific method as shown in Figure 2:

1. Search engine (Baidu, Google, Yahoo): Search engine is the most important tool to promote the website, currently can focus on the use of the search engine is Baidu, Google and Yahoo, survey and analysis summed up the 10~15 of the field of keywords.

2. Online activities: With the main business cooperation, the use of the crown and other ways to enable businesses to provide incentives to carry out a number of related activities, to mobilize netizens to participate, if the reward is high, many netizens will help promote, can let the site's brand and popularity in a period of time to be a leap such as award-winning online survey, online collection, online auction, festival online activities, flash games, etc.

3. Forum Promotion: Select the target community forum to advertise in the following ways: A. The registration can advertise the website the user name, the avatar or the signature file uses the iconic picture or the link; b. To the owner of the Life information consultation in a timely manner, and attach the relevant information links; c. switch different users to ask themselves the information of mutual assistance; D. In the name of the official release of relevant life information, improve brand awareness; E. Publicize the organized online activities and publish the activity links as permitted.

4. Blog promotion: In the PR value of high blog site to establish a blog, such as the establishment of Sina blog and the following promotion: A. Add original content, post original content to other communities and attach links; b. Regularly updated, using search engine filter popular articles to add to the blog; c. To explore the same PR value of high blog for Exchange links; d. Active use of the recommendation bar in the middle of the blog home, the initiative to apply for Sina blog upgrade; Actively participate in blog activities, improve the popularity of the blog.

5. E-magazine: E-magazine can help the site to expand the impact, improve integrity, in order to greater development. E-magazine can be put on the website for free download, but also available in the form of e-mail to the owners of the demand to send, depending on the effect can also consider whether to add mail subscription function.

6. Exchange Links: Exchange Links is an important way to promote the site, text links and picture links and home eye-catching location of the exchange, it is best to find some PR higher sites: A. Focus on finding Daily post volume >1000 without direct competition in the Community forum; b. Use PR resources and some major stations to exchange links; C. Exchange links with contracted customers ' websites; d. With the basic necessities such as daily life vertical Web site links.

7. IM promotion: Instant messaging software is an important tool for users to communicate, the method of IM promotion is as follows: A. Select the QQ group that the target user often goes to, enter QQ Group, publish the website with the owner's identity to have the value information; B. Create the owner QQ Group, attract owners to join, and the owner of the process of communication the first time to understand the owner's needs, access to the site experience feedback information, in order to facilitate the establishment of moderator team and online activities under the promotion.

8. Website Navigation: Navigation website can bring the traffic is also very considerable, such Web site navigation station has www.hao123.com, www.265.com and so on.

9. Offline Activities: You can cooperate with the merchant, each period with a certain theme to carry out some activities, the effect of a good offline activities can let the site's brand in a period of time to be a leap in ascension.

10. Other: such as with the newspaper and other media cooperation, united many businesses to introduce discount card.

Iv. Spreading Effect Assessment

Web site to promote the effectiveness of the Web site traffic statistics based on the statistics of the visit data to explore the effects of various ways to promote the effectiveness of the promotion of a better way to use, the effect of the way to analyze the reasons for the change or give up after the strategy.