On the pros and cons of four common network marketing methods

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Marketing promotion is divided into two forms, network marketing and physical marketing promotion, they have a lot of similarities in general, but there are many differences in the way of promotion. As the name implies, the entity marketing refers to the enterprise, the Government, does not know or the individual uses the entity activity to carry on the propaganda activity, generally needs the massive material preparation fund, the input cost is high, but the network marketing is uses the Internet to carry on the on-line propaganda activity. These two marketing methods are usually in order to promote their products out, to earn profits, so as to achieve the purpose of network marketing, and network marketing has low input cost, the effect of lasting characteristics, so many people in the promotion is the selection of network marketing promotion.

First of all, we have to understand that no matter what means to promote can not deviate from the core of marketing content, like tomatoes scrambled eggs, no matter how you go to fry, use what means, its core or tomato scrambled eggs; Network marketing is the same, the core of network marketing is advertising, whether you use soft text, SEO, directional Mail or forum Blog , these are just means, ultimately can not be separated from the nature of advertising, so do not do marketing promotion in order to outside the chain of soft text, don't forget the core content of marketing, other means are just evolution. So what are the pros and cons of these commonly used marketing methods? The following author has summed up the following several years of experience:

Marketing promotion of Soft wen

Why I want to put the soft Wen marketing in the 1th lecture, this is because the soft marketing is the promotion way in the highest cost-effective, the effect of the best marketing methods. A high-quality soft wen can attract tens of thousands of readers, through the reprint can obtain a large number of high-quality outside the chain, or even directly to the site to bring traffic, so the soft marketing has become part of the webmaster success secret. But the disadvantage of soft marketing is also very obvious, that is, the soft text to write enough "soft" to have effect, and write a high quality soft text need not only copy writing ability, but also need the author of the depth of the website industry to understand, otherwise, a "fake" soft text is very easy to be read by the reader, leading to soft Wen marketing was sentenced to death. If you do not know how to write soft text, you can read my previous article on the success of soft marketing three major elements.

Second, search engine promotion

Search engine Promotion is the most commonly used method, almost all webmaster will choose this method to promote, because through search engine optimization to improve the ranking of relevant keywords, can obtain more stable flow. Search engine is through a variety of optimization means such as outside the chain construction, the major portal site submissions, sprocket, etc. to improve the site in the internet exposure rate, so as to improve the site's ranking and weight. The advantage of this method is the large flow of attraction, the effect is long, but the disadvantage is also very obvious, need a certain site technology and time to optimize and promote the site.

Third, even chat tools QQ promotion

Instant Chat Tools Most people use more than QQ, generally speaking, the promotion staff are using QQ group to promote the form of mass broadcasting, but this effect is often not obvious. In fact, QQ can use the mailbox function of targeted mail promotion, such as QQ group through age, sex, region and other information to screen, get the information of potential customers, edit a value of the soft text ads for mail promotion. Here need to pay attention to do not use Group mail, because the group of mail is very low probability of viewing, mail ads are not too obvious, the ability to use exquisite pictures for appropriate packaging.

Four, blog, microblogging marketing promotion

Blog marketing and micro-blog marketing means in fact not the same, usually blog marketing like the site to do keyword optimization, outside the chain and blog soft text and other operations. But microblogging is not the same, the specific content of micro-blog is not included in the search engine, and micro-Bo has a strong real-time, but a good micro-bo can be shared by a large number of reprinted, thereby improving the spread of micro-blog effect. The benefits of these two methods are free and easy to operate, and quick to work.

Of course, in addition to the above several common ways, there are paid ads, electronic magazines, news marketing methods, these methods because of less use, but also to pay the funds are relatively large, not suitable for small and medium-sized webmaster, so it is not here to evaluate. Is the so-called "ça", as long as the network to grasp the core of marketing methods, together with webmaster to carry out the implementation of network marketing, I believe we all have the ability to do their own website to the extreme. This article original handmade soap brand (http://guyuncao.bylots.com), reproduced please keep the connection, thank you!