On the purpose of keyword optimization

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Keyword optimization means that through the Search engine optimization technology allows you to specify the keywords in your designated search engine search results appear in the home page, keyword optimization can also be said to be the site optimization, why webmaster will be on the site of each keyword tireless update maintenance? What is the purpose of that?

One, can attract in each search engine's potential customer to be easier to find your website, and through understanding and the enterprise carries on the cooperation transaction, the enterprise obtains the profit.

Second, let the search engine to bring more traffic to the site, in order to enhance the company's performance, attract investors or buyers, so as to achieve the optimization of network marketing, improve the site's exposure rate.

Third, through the search engine to improve the visibility and influence of corporate brand.

Four, hope that through the search engine to the viewer to promote the company's products, showing the bright spot of the product, attracting more potential customers

To get the benefit of this, the first of course keyword ranking in the bright spot position, has the rank only flow, has the flow in can raise the enterprise the popularity, the enterprise has the popularity certainly to reach the marketing optimization. So the goal of keyword optimization is not so

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