On the reef SNS Zhu Wilian re-business return to the net

"No matter, I will disappear." "This is the March 2007 Zhu Wilian high-profile involvement in social networking sites SNS (Social Networking Service) field, the creation of the network, the media's private confession. Zhu Wilian has founded the United States advertising, "Banyan under" site, and has served as a grand Vice president, the days of the president of the century, and other positions, the industry in the SNS field of entrepreneurship a lot of expectations. "At present the domestic SNS website in the application level and the social stratification plane generally did not find the breakthrough point." May 7, Zhu Wilian in an interview, said that it has borrowed new company Rainstorm Entertainment back to the online games industry, "The map of the network has transformed into a rainstorm entertainment platform Division--sns web based game." Is this a self-destruct oath or a change of mind? Return online game company Rainstorm Entertainment is the fourth time Zhu Wilian. According to Zhu Wilian, the company was preparing for the second half of 2006, the origin of several senior Beijing game players to meet. 2003, these several game players think the development of domestic games is not satisfactory, mainly by the game engine constraints, so it took 3 years to "work out a game engine", and successfully outsourced to domestic game companies, a few months to obtain income of 5 million yuan. According to the introduction, at that time Zhu Wilian and these players hit, they immediately south of Shanghai. Early this year, the official registration of Rainstorm Entertainment, in the new company, programmers, has eight years experience in Sun Wuhai as the CTO, Zhu Wilian is chairman and CEO of the company. "When I was in the United States, Blizzard was at my house, two small towns were close, my family drove past 10 minutes, and I had a few students working at Blizzard." "Zhu Wilian Introduction, Rainstorm Entertainment named inspiration from the global well-known game development company" Blizzard ", its representative is the enduring" World of Warcraft ", in addition," The Chinese online games market, is also the time to a rainstorm. " "Whether it is research and development or operation, Rainstorm Entertainment ' from the players, to the players ' principle will continue, hoping to subvert the industry rules and in the competition is not enough in the domestic online games market open up the world." Zhu Wilian said that the current domestic online games have been fierce competition, but a superficial phenomenon. I have done a survey, the domestic large and small online games company is about 232, but the Chinese netizens up to December 2007, has increased to 210 million people, the figures compared to see, the market competition is far from full. "Zhu Wilian that the results of the game companies are good, one of the reasons is that online games or an incremental market," so everyone is up, even the external, plug-in are rising. Earlier this year, the Chinese Publishers Association Game Publications Committee (GBC) and International Data Corporation (IDC) launched the "2007 China Gaming Industry Survey Report" shows: As of December 2007, China's online gaming users have reached 40.17 million, up from 2006 23% The number of users of Chinese games in 2012 is expected to reach 84.56 million, 2007 to 20The annual compound growth rate of 12 was 16%, higher than the growth rate of Internet users. May 7, Analysys International released the latest report "The 1th Quarter 2008 China Online gaming Market Quarterly monitoring" shows: 2008 1th quarter of China's online game market size has reached 3.985 billion yuan, the market continues to maintain rapid growth momentum, Shanda, nine cities, Giants network ranked top 4 in the industry, And the top 10 of the online gaming companies have accounted for the overall market share of about 90%. Zhu Wilian that the current domestic games market competition is far from full, too many points have not broken through, which means "everyone has the opportunity." Rainstorm Entertainment game research and development range, in addition to the map of the network transformation into its web game department, also includes horizontal version, 2.5D, 3D online games and other products. Up to now, the first 2.5D large multiplayer online games of Rainstorm Entertainment has entered the stage of seal test. and Zhu Wilian's personal investment in rainstorm Entertainment has been added to 18 million yuan from the initial 5 million yuan, and the company has not introduced venture capital at present. [Next] "Go to the player" according to Zhu Wilian revealed that the rainstorm entertainment hit the market point of the game on the "online Games" on the press. This is first shown in employee recruitment. Rainstorm Entertainment currently about half of the 200 employees are of a player origin, which is different from the way other online companies recruit professionals who normally prefer to fit each department. At present, the Rainstorm Entertainment coo Zhao Liang is the original days of the century "street basketball" main operators, the company Entertainment Planning Department of a planner, that is, two "legendary" game championship. "For big companies, departments are right to find professionals, but for a start-up, I think Rainstorm entertainment should be the case." I want them to know the player's needs from the bottom of the game and finally get through to each link. "Zhu Wilian said. Secondly, the idea of "online game player making" is also reflected in the operation. Currently in the sealed state of the "prophecy online" actually hidden a lot of functions and systems, such as the game in the "Rage value", as well as a few boxes in the key box is blank, in addition to the game also has a large map did not open. "We want to see what comments and requirements The player will make in the test," he said. "The name of the player will also appear on the list of the producers of the prophecy online, allowing their thoughts and will to be reflected in the game," Zhu Wilian said. "According to the reporter understand, the player common entrepreneurship in the domestic is still rare, but in the game industry more developed South Korea, the player team entrepreneurial success of the example is not uncommon, the industry more famous online games" Adventure Island "and so on were originally from the game company created by the players. "The ability of creativity, understanding and data balance is always the most scarce resource in the online games industry, which is the cause of large-scale flow of talent market." "Some analysts believe that Zhu Wilian's entrepreneurial thinking also reflects the current online game companies to research and development talent competition and excavation has to eight, recount time." However, the general large online gaming companies tend to the overall acquisition or investment research and development team to attract talentAdvantages in the company's brand, capital and appeal, and similar to rainstorm entertainment, such as start-up companies, the advantage is to provide research and development personnel of personal growth space. Map of the Network transformation Web game to create a rainstorm entertainment, Zhu Wilian last time the SNS concept of the establishment of the Web site map, will be transformed into a web game. Figure The network was founded in March 21, 2007, when the industry's discussion of SNS is very hot. Figure in the establishment of the network at the beginning of many attempts to do, such as a series of interactive service design, in order to enable users to have a sustainable mode of communication, "its unregistered users can not log messages," Users can be layered privacy protection. However, after a lively, the figure of the number of new users of the network slowed down, active users also plummeted. Zhu Wilian Use 4 words to describe the current map of the user scale is: "Insignificant." "After a year of torture and reflection, I think the web game is a pry point, so the future map will be in SNS to join the Web game products, and into the whole Storm entertainment game strategy." "Zhu Wilian said. After a lot of reflection, many analysts pointed out that: SNS based on user social is not the key to the technology pioneer, the network of any relationship can be established, because the relationship between the parties have "interaction." "Although there is also a SNS site from time to time to obtain new financing and other news, but they buy only the timing." Zhu Wilian that up to now, the domestic SNS website in the application level and social level are generally not found breakthrough point. After several years of "Six Degrees of Separation" theory, the beginning of 2007, there are about hundreds of SNS sites in the country, has basically formed the following LinkedIn walk "specialization" of the route if the adjacent network (for business people), Lily nets (for marriage and dating) and follow Friendste, MySpace's " All-Inclusive "type, but there are many users difficult to achieve breakthrough-type growth, as well as low network value, it is difficult to form a limited cycle and so on. 2007 years, the success of Facebook, once again set off the domestic web2.0 community large-scale SNS big discussion. In addition to SNS has tended to emphasize the user's reality in the original interpersonal relationships, to avoid users blindly expand the stranger pulse caused by the experience imbalance, Facebook for further open the system brainstorming thus brings together thousands of applications (small game) This is also concerned about. However, the domestic SNS Web site, which is now imitating Facebook, has also encountered the challenge of how to break through a user base and achieve diversity, such as the intranet. "Compared with the foreign SNS website, the Chinese market application environment is different, now Chinese SNS Netizen's mentality is too difficult to grasp." Zhu Wilian that this is the reason for its introduction of web games in the graph, "web-based game product application may be to achieve SNS user social and maintain a sticky point." According to the reporter understands, the domestic SNS in the user scale more successful 51.com also is planning to enter the game domain, in order to further increase the user stickiness. At the same time, the concept of web games is also experiencing 10 years of reincarnation,Back to the heat again. April 19, Sequoia Capital announced to the Web game company 51wan investment 2.5 million dollars. In addition, MOP, Shanda, Baidu, Tencent and other companies have been in different ways to grab the web game field.