On the relationship between email marketing and SEO

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For a webmaster, mail marketing is a commonly used means of drainage. Generally speaking, for the mall type or Taobao shopkeeper, often deal with the mail, such as the latest product or dynamic products, the owner will be sent by mail to inform users of the Internet, if the user really needs, then buy or pay attention to the possibility of shopping mall is very large. There is a relationship between email marketing and SEO, SEO is the abbreviation of Search engine optimization, in fact, at present, the Mail has been a lot of pollution.

Because the effect of the mail marketing is very obvious, for QQ mailbox users, computers in the lower right corner of the mail notification, they will be tempted to point open, in the content is very attractive, many people are also very happy to visit the link in the mail. From this we can see that the flow of mail and conversion is very considerable. For this reason many people take the way of mail marketing, to their own website or shop drainage, which also led to the production of spam.

What is spam? Messages in spam contain too much advertising information, and even the intent to sell is too obvious and objectionable to internet users. The mail system automatically blocks spam for users, but in order to avoid manslaughter, there is a dumpster in each mailbox. Into the dustbin of the mail, under normal circumstances, the use of QQ mailbox, when there is mail, the lower right corner of the computer or QQ panel will not be reminded.

Today to talk about the relationship between email marketing and SEO, SEO is mainly targeted at search engines. Why do SEO rankings. Now most netizens are through the search engine to get information, for a while, the webmaster can through a variety of cheating means to their site in search engines have a good ranking, so that their site will have a large flow. Website Information value is good for search engines, but a lot of bad quality of the site, can also be done by cheating means to rank, which not only damage the interests of netizens, but also damage the interests of search engines. Now the search engine algorithm is constantly updated, the information crawl more and more accurate, a lot of cheating means to do the effect has not been obvious.

As with email marketing, spam can be automatically intercepted via the mail system, which is designed to improve the user experience. Experience is important, but for the people who advertise, the dustbin is a hurdle, we just do not let the mail into the dustbin on the line. In the above mentioned content with us, the Mail has been contaminated, the reason for the pollution is that the information value is not high. But sometimes valuable information is intercepted in a dumpster.

How do I keep emails out of the dumpster? We call SEO search engine optimization, so that our site can have a good ranking. So in the mailbox, we call it the Mail optimization. Mail optimization is to ask us to do the content well, do a valuable job. The message content optimization requirements are as follows:

First: the theme. Messages generally need targeted content, the user received the message on the two choices, open or not hit. The clearer the topic, the greater the chances that the user will open it.

Second: the level is distinct. Do email marketing is based on the user's idea to do the next step, gradually the user to guide their own web site.

Third: Word control. Words need not be too much, simple and clear, because too much text is not conducive to reading.

Do email marketing and do SEO purposes is the same, as a webmaster, we have the obligation to provide a clean Internet space, to do valuable information. Mail is a clean way to get information, it is because of the emergence of spam, pollution of this environment, the content of the message optimization is particularly important.