On the relationship between new visitors and old visitors in website optimization

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We all know that most of the sites we are relying on search engines, we continue to optimize, constantly improve the amount of visits, when our site IP gradually increased while we immersed in the joy of victory, but we ignore the increase in the number of new visitors and old visitors to increase the data is disproportionate! That's what we're thinking, So as a webmaster we can not ignore the analysis of the data! Let me briefly discuss the relationship between new visitors and old visitors.

(Above is the website a data source: Baidu Statistics screenshot to facilitate everyone to see made a picture)

(The image above is the website B data source: Baidu Statistics screenshot to facilitate everyone to see made a picture)

Above 2 pictures, respectively, site a site B, where I guarantee that the data authenticity is the same time screenshot, the site type are the same type! From the above Figure 1 can be seen 90 of the traffic from the search engine, new visitors ip:2698 old visitors ip:158. Figure 2 shows: Website traffic 76来 from search engines, new visitors ip:1167 old visitors ip:536

This is our most direct data, of course, this data is only a reference data Baidu statistics, many people will ask fixed IP, broadband dial-up dynamic IP How to determine the accuracy of new and old visitors? Of course, this is not our consideration, Baidu statistics given only as a SEO personnel analysis of the reference data! So the above data explains a problem, a visit volume, search volume is bigger than B, but the new tenant into the old visitors low! and b search volume, the number of visits are lower than a but the new tenant into the proportion of old visitors big! Speaking of which, I would also ask you to think about what effect this has on our website.

Thinking influence one: The enterprise promotion cost increases, the website promotion expense is also each enterprise most important intention expense, along with injects the fresh blood more and more and the own production ability is fewer and less, that greatly increases the enterprise the cost! Random site new, old users of the transformation and training is also our attention.

Thinking influence two: Website brand is difficult to improve, a word of good, convergence to achieve the brand, a classic, everyone has word of mouth of the site is old users, old users for the site to make Word-of-mouth brand, any one of the most final say no new users, but the old users! In our country hundred enterprises can really dominate the industry brand, but also with our website a truth.

Thinking impact Three: Web site traffic is difficult to increase too quickly. Stagnant water Cheng, web traffic is like water droplets, if all the water droplets are dispersed, do not stay in the same river, it will never become a river, for our site to increase the flow of traffic too fast, only to play the spirit of water Cheng, the new users of water droplets efforts to cultivate into a river like old users can inject more powerful rivers.

Optimized for our website Virtuous Circle is the ultimate development of the fundamental, blindly achieve only will let our website into a dead end, if not cultivate good old users, which day by the search engine K, not to new traffic, then we really go into a dead end. So the real development lies in----virtuous circle.

Today is written here, a lot of ideas are just the author of the Fool, but also please include! Next we will continue to explore the ways to translate into more old visitors!

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