On the relationship between personal webmaster mentality and website

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Objective：

NetEase Technology 5.17 released the "Chinese Personal Webmaster Survival Status Investigation Report", the report shows that the overall situation of personal webmaster is still good, 60% to achieve the profit, but there are 40%? We are not saying that we must be 100% to make a profit, but we still need to think about it.

NetEase Science and technology news May 17, NetEase Technology released the first "Chinese personal Webmaster Survival Status Investigation Report", survey shows that 60% of the individual stationmaster has realized profit, the main way of profit for E-commerce and the collection of membership services fees, monthly income of 2661 yuan, And the most lucrative types of websites and industries are E-commerce sites and the automotive industry respectively.

This article focuses on:

Webmaster income is not important, the growth of the site needs process, which, the mentality is very important!

The point of view of the site:

First, play

The report shows that the overall trend of Chinese webmaster is younger, the average age is 26 years old, female webmaster accounted for only 1%, the degree of undergraduate-oriented, accounted for the number of participants in the investigation of 48%. In more than 1000 individuals who participated in the voting, the full-time webmaster is only 29%, while the proportion of part-time maintenance site operation reaches 71%.

We can see that the personal webmaster is mainly part-time. Say "Play" website, some stationmaster, may be a momentary rise, come to the upsurge, feel oneself also change to drive trendy, do a website to play. To a large extent, this kind of site from the space stability, program, template uniqueness is not. If the boom fades, these sites will fade away.

Ii. Hobbies

We talked about the personal webmaster is mainly part-time, and some of the sites were born because of Dad's hobby to make her born. Have a strong hobby and interest webmaster "production" site looks angry, does not guarantee the stability of the space, but the program and template is a certain unique, there is no guarantee of popularity, after all, is their own hobby, their own career and work, can not spare a lot of independent time to Dali their own website. The life cycle of these sites is much longer than the "play" site.

Iii. ways to make money

There are a number of webmaster, they are agile, active thinking, ideas, market sniffing sensitive. They know that on the internet, they can dig a lot of wealth. So a series of "money-producing" sites came into being. Most of these sites do not develop programs and design unique interfaces on their own, but they may notice the stability of the space. The content of the website is mostly collected, or it is obtained through special channels. They will pay attention to search engine optimization, will pay attention to the website marketing promotion.

Perhaps you will say, SEO, network marketing and so on will spend a lot of resources and cost. Yes, it's true that you need this ring to make a profit, but don't think about it for a long time. We have thus verified the report "website traffic is subject to search engines". Participating in the survey of the 1062 personal sites of the daily average of UV and PV is 12686 and 103270, the site traffic by the search engine impact is huge, the report shows that up to 78% of the personal webmaster traffic from the search engine. There is also a part of the webmaster daily income is also very high, the control of many sites, web site traffic is very high, not even search engines to. Why? Need to say is that there is a part of the online cheating webmaster, accurate, they can not be summed up as stationmaster ranks, here also don't say more. The life cycle of the site may be long or very short, as you can see in detail.

Iv. enthusiasts

This kind of friend, very loves constructs the station. To tell the truth, a webmaster, the ability must be multifaceted, not limited to the program or art and so on. "Enthusiasts" of the site often looks very professional, beautiful and so on. Do not say traffic is very high, very high popularity, at least this kind of site will not be poor to go there, after all, the webmaster put a lot of many, fever more!

V. Creating value

Personally appreciate such a website, no matter the profit is not profitable, she brought us the value, this is also the most important! The site's procedures, style is relatively high, but compared to the establishment of brand sites, the development cycle may be long, but generally, such sites can eventually be profitable, life cycle is also longer!

Vi. Other

Individual said personal webmaster, the view is not necessarily comprehensive and accurate, so, the other is left to you to add, posted out you think very good personal website. Here we have a lot of successful personal webmaster cases, we say that the new star in the grassroots, such as: Let Hand network (www.rangshou.com), a professional college second-hand information service platform. Everyone webmaster enthusiastically interactive!

Review：

All kinds of mentality can not be felt independent, are cross, for example: "I want to play the site, but I also love, I may have a fever, or even, I will try to create value, and I want to make money!", so you can't absolutely say the same thing.

Webmaster mentality of a large part of the decision of the personal webmaster sector of the structure and development, the beginning of the global financial crisis in 2008 seriously affect the income of personal websites, more than 50% of the site affected by this impact resulted in income decline. But individual stationmaster is optimistic to the overall economic environment and future development, still have 49% individual Stationmaster said will continue to increase the investment to the website, and the main way that invests is to strengthen propaganda promotion and the website program optimizes. Sincerely hope that the webmaster, united together in the face of the financial crisis, let himself in the personal webmaster Industry occupies a place! Look forward to your success! Also, personal webmaster is really great!

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