On the relationship between search rankings and user experience

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These days have been studying the relationship between search rankings and user experience, has always been considered a site as long as the SEO, search rankings up, the rate of conversion will be very large. But after analysis came to the conclusion that the search rankings do not mean that the site can really retain customers. Website optimization of the ultimate goal is what, no doubt is for customers, while the customer is also the core of SEO. But now a lot of seoer forget this goal and the core, just blindly please search engine, eventually led to the ranking and flow conversion rate between the sky and the underground difference.

I have tried to search for a popular keyword, open the top five of a corporate website, found inside really do not see what is worth my attention. It is precisely because of this that I decided to write this article, to talk about search rankings is equivalent to the user experience, the answer is definitely negative. Take a closer look at the highly ranked website, and find that there are four or five news columns on the homepage of the site. And every day to update dozens of original articles, I really puzzled is a simple corporate website to do so much news.

But to think carefully, this may be the enterprise station can appear in the search for the first five reasons. We do SEO know that the weight of a home page is generally the highest, and Baidu and other search engines like the original things, this site can do a good job ranking certainly with this has so great relationship. And when the point opened the article page, even more stunned, the article false original is indeed very "in place", I think has been completely able to cheat the extent of the search engine. Because at first glance, it is really related to red wine, but when I look at it, I find it is not so. And for me, the most not to see the past is, the random link to the keyword, random has completely exceeded our expectations. In other words, is to say that his article page links the chain, should not chain more chain.

We know that this site is entirely done to the search engine to see, very consistent with the search engine crawl rules. But there is no thought, if only to do SEO, and ignore the user experience, so many customers to your site, and you can not turn the flow into practical benefits, it will be a how sad.

Baidu in the website of the "Search Engine Optimization Guide" on this sermon: "Search engine is only a common site visitors," but the search engine is not a real person after all, just a machine in the simulation browsing. So it appears that the above situation, ranking good, but the user experience is not good truth.

Here, Zhengzhou SEO proposal, we do SEO in the site, we should always think around the user experience to do, because only in this way we do SEO will have practical significance, will reach the user and the site to win the goal. Article Source: www.11rcw.com