On the relationship between SEO and SEM

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In fact, we have been talking about SEO, talk about the key words, talk about the title, friends chain, talk about the chain and so on, no matter what we say which is around the SEO, then today we are around the SEO to say a more advanced concept, that is SEM, what is the relationship between them? Are there any links between them?

So first we come to understand what is Sem,sem is actually the abbreviation of English words, that is, search enging markeing, well, from here we have seen this is the search engine marketing, in fact, this meaning has been very clear out, SEM is a at least for the present is a new marketing approach, SEM is the use of search engines to marketing, SEM is a very small amount of input can get high returns of a marketing form, we can through SEM to get greater marketing value, So if we can grasp the SEM, you can say that you are not afraid of all over the world.

SEM in some developed countries can be said to have been very developed, whether it is SEO or SEM is actually in the company to use this model to constantly expand their market share, as long as there are search engines, sem and SEO value can not be neglected, according to the survey, In foreign countries, SEM has been a very important external marketing methods and means, they can through the Internet to shape their own brand image and integrity, while SEM can greatly reduce the cost of enterprises, but also greatly increase the competitiveness of enterprises and increase enterprise profits.

In the domestic SEM can be said or just the beginning stage, and really grasp and understand the SEM people are less, we are still talking about SEO, of course, the two are interconnected, indivisible, then we can not be for SEO to unfold sem, what is the real sem? Let us briefly explain the following points:

1, bidding, this is a search engine to provide a unique ranking of fees, who out of the more money who is in the front, which can be said to be a win, but this ranking way there are many drawbacks, such as vicious competition, and so on, although the search engine in the effort to avoid such malicious clicks, But it's hard to control and avoid, and we've come back to say that the rankings do bring some good benefits to some businesses, may be more to spend a lot of money, we choose this ranking, you need to be based on your products, your market positioning evaluation, so choose the way we fit is the most important!

2, keyword advertising, which is also a way of marketing, he is a form of search engine advertising, when we search for a keyword, you will see a lot of related ads, then these ads is a keyword advertising form, the same can also achieve the purpose of marketing.

3, search engine optimization, this is our daily talk about SEO, this way can be said that the efficiency is very high, we only need to optimize our website, the keyword planning good, get a good ranking, this way can bring us unexpected effect, so SEO for SEM is very important step, is not divisible.

4, other ways, in fact, there are other marketing methods in search engines, where I will not yiyi introduced, I believe that every SEO personnel have a lot of understanding.

Today, only a simple introduction of some of the concept of SEM, more knowledge still need everyone to work hard to practice, only in this way you can really grasp the essence of SEM, once mastered it, no matter where you go, you can immediately build your own cause!

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