On the relationship between website content construction, data analysis and information architecture

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Most of the webmaster in the process of running the Web site is the purpose of their own thinking, in this way the operation of the site is not wrong, but personality thinking in the operation of the site will inevitably make mistakes, this time we should think of the right site content construction, data analysis and information architecture, Through the correct understanding and the implementation of the relationship between the three to achieve a harmonious web site situation, I also have a website, now mainly do is the Web site production and optimization services This business, I combine their own station and optimization experience to talk about site content construction, data analysis, Information architecture optimization relationship.

Website content construction is the first step of SEO Foundation, for the new on-line website, only completes the website the content construction only then can guarantee the website by the search engine recognition, moreover in the content Construction Foundation cannot be intermittent, why the novice constructs the station to be easy to fail, The real reason is because the new Web site can not be long-term adherence to do site content construction, search engine for the new site is particularly stringent requirements, if the new station on the line can not adhere to update the content of the site, then the site in the short term may not be able to win a good ranking, and the site wants to have data analysis, Then only when the site has content, according to the web site Spider Crawl, site collection, user access and so on for analysis, if a site does not have content construction, then even if the site page to do in beautiful, no more than the site investment will not have data analysis, not to mention the information architecture to improve the ranking of the problem.

Data analysis is the content of the site to achieve a certain degree after the occurrence of things, a site in the early days of the online basically no data can do a full range of analysis of the site, but the site on a stage after the data analysis can play a very large role in promoting, whether it is now ranked stable site or a collection of better sites, These sites are gradually improved from the data analysis, the site wants a stable advance must continue to analyze the site data, the analysis data include: 1, analysis of user access to data and page data, search engine guide tells us to do a good job of user access, Therefore, the first step in the analysis of the site data must be to see the site users of the Access data and page data, to see whether the data meet the requirements of the Search engine guide; 2, analysis of search engine spiders crawl IP data, search engine spiders in the IP phase is also closely related to data analysis, Different IP segments have different data analysis rates, for example, 123 and 220 of these two IP segment is completely different, 123 with the new station, investigate the relationship, and 220 but with stability, development has a relationship; 3, analysis of competitor changes, do the site is not a person's business, but will involve a circle, In this circle we not only to analyze their own website, we must also learn to observe the competitor's website, analyze their website is how progress, analysis of their website optimization techniques, these are the webmaster must do. After doing a good job of Web site data analysis, we can proceed to the next step of information architecture, this information architecture is not to say that the site upload information, but refers to the entire site to optimize the follow-up service, information architecture for the site content construction has a guiding role.

Website development to a certain extent, we will start to consider the site's profitability and guide things, the site information architecture is the most critical part of the problem is the profitability and guidance, many sites in this area do not very good, most of the site to take the method is to maximize the profit, This long-term damage to the site is very deep, as a webmaster, I would like to tell you that the information structure of the website is reasonable, the rationality of information structure can give higher guidance to the content construction of the website, the information architecture after data analysis should be able to meet the needs of users and search engine. Rather than random information architecture, so that the site flooded on the road to failure, if you believe me, then listen to me, to reduce the current site revenue to 60%, adhere to one months, you will find your results better than now.

Web site content construction, data analysis, information architecture can be said to be a cyclical relationship, through the introduction of content construction data analysis, through the data analysis into the information structure, through the information architecture to promote the site content building, the three are relying on each other, we do the site is to find a balance between the three, As long as you find the balance point then the site is not too far from success. This article by http://www.xuntuo.com Nanning website Construction stationmaster Original, hope to this three point understanding can help to more webmaster friend, reprint also please hand mercy, I am willing to share, also please respect my share, thank you.