On the revelation of Fab of Flash purchase website: The content of social electric quotient is the key

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"When people want to buy some design products, we want people to think about us, but not flash purchases," said Jason Goldberg, Fab's CEO. ”

Fab is a flash-buy flash sales for the business model of the electronic shopping site, its main products for the strong design, generally in the shop is rarely seen in the main product. It does not have a general electronic shopping site navigation, waterfall and real-time information feed way to provide limited time limit of quality goods, its audience at first for some designers, to now for many love trendy products, general customers are also on the fab browse admiringly. In early February, Fab also launched a new 7-day store to sell food, children and pet supplies.

Fab has made a very good number in just 8 months on the line, with 2 million users and users maintaining rapid growth. Fab sales are expected to reach 100 million dollars this year. There are now 128 people from the 4-person group starting in New York, and another 40 are in India.

There are many facets to what Fab does well. You will notice that its experience is very good and waterfall browsing. You will find that its choice of goods is very special, is a very strong sense of design products. You will also see that the model is doing a good job, and they sell at less than 30% to 70% of the retail store, and the sales period is about 3 days.

I think the content is the best place for fab to do it. PandoDaily's editor, Sarah, described Fab,fab isn ' t an ecommerce company. It ' s a Content company with Sales. Fab CEO Jason said that they have the best content to edit, our users will not be disgusted with our daily DM, more people will look forward to your email today.

To verify this view, I registered myself as Fab. Its emails are very frequent and there will be 2 a day to introduce the latest sales. The content of its mail, with very few words, with very beautiful pictures of the merchandise, so that you feel that you have received a copy of the store, even if not to buy, these different products are pleasing to the eye. In addition, you never know what will be in his mail tomorrow, this surprise and look forward to is very few will be able to do the electricity business website. That's what Jason said when he described their website experience, simple browsing and Discovery. For example, you will see the book is the book, Clothes, shoes and other navigation. But in its mail, there will always be something unexpected about you, and each category of labels and annotations is well-written and distinctive.

Fab is constantly digging up your needs, always prompting you to have unexpected good products-it is through the limited sales, real-time updates of the feed, some editors selected inspiration products.

This series of shopping experience, whether you are in the TV shopping, magazine shopping, physical store shopping, or the electric Dealer website shopping is not. Carefully edited content, just like giving you a set, than the purpose of a very strong online shopping, Fab is through content mining to stimulate your needs. and the flash-buy model, "not boring" browsing experience and full of surprises, coupled with a full mobile end of the shopping experience (you can download their applications in Iphone,ipad), achieve the rapid growth of fab.

Written in the last words

When I saw Fab had more than 100 employees, I couldn't help but wonder why tech start-ups need so many people. Now you may know the answer. The new trend of the social electric quotient, the waterfall browsing experience behind, content editing will be a very core part. Such a change also shows that in the past electronic shopping is not talk. You want something, go to the website to search, look at the price, Word-of-mouth, and then buy. Safety, cheapness and convenience are the customers ' pursuit. And Fab tells us, whether through the website, email, or social media, how to better communicate with users is the key to the future of online shopping, do you agree?

Because of the space limit, there are many without omission mentioned. If you are interested you can read the following reference link or talk to me on Weibo (@ Fan Ryan).

Author: Fan Ryan Socialbeta Dream Practitioner

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