On the road of brand management

Time to witness growth, blink of an eye to a new beginning. In this spring, the season of flowering vegetation, famous show on May 25 ushered in a birthday! Since the establishment of the first anniversary, from the original decorate mall changed its name to famous show, take the road of brand management, sincere treatment of each user's suggestions and opinions. In the rapid development of e-commerce in the field, still maintain the idea of a single road, abandon the "low-end", shaping the development of the brand, in order to make everyone in the famous show shoppers get more quality products, transition period, and constantly open up, half a year of transformation, tell us, brand management is still a line of the pass, The straight way of business.

Faced with when, Taobao, excellent and other well-known electric business competition, according to the industry analysis, for the electrical business is undoubtedly a big competitive pressure, but decorate the network brand shopping site famous show still under pressure mutation transformation, with the industry too many questions slowly groping forward.

Famous Show founder Hu Fei that: Famous show has its own way of operating excellent, there are a number of high-quality, highly viscous female members, through the decorating net valuable information content conversion, in the composition of goods, famous show mainly provide global fashion brand goods, Formal product access to ensure that 100% of goods for authentic; Web services, famous show unique team of stylist to provide services to members on the basis of different occasions of clothing requirements to provide tailored apparel matching recommendations, and for a variety of skin problems to answer questions, So that each login to the famous show users will be able to enjoy the online customer service brought by the personal network purchase services and shopping guidance, as well as the most powerful distribution system, the most solid shopping security system, the country's first launch of the "1 million Credit guarantee Fund" project, Commitment to the sale of goods are counters authentic and can be returned unconditionally within 7th; both the most secure online payment system, the full support of goods to pay, net silver payment, fast money, Alipay and other third-party payment platform, so that each consumer in the famous show consumers buy the rest assured that the world to buy.

In addition, Hu Fei also revealed that, after the brand strategy adjustment, our user experience has a significantly improved, more and more female consumers of the needle in the love we provide products, cheaper than the counter, but the quality is very reliable, the user's approval to promote the rapid growth of our sales orders, the strategic adjustment is relatively successful , it is feasible, we seize the market segment of the business, in the When, excellence, red children and other well-known electronic sites have entered the field of women's products remain efficient growth, to do differentiated products, thereby improving the core competitiveness, and in the following areas to increase investment:

1, to provide the times with the brand image and brand concept (to promote brand value added, brand affinity, brand preference, netizens purchase desire);
2, appropriate and in line with the target audience of the introduction of brand products (but also through the brand concept, value proposition to establish standards, enhance the brand voice right);
3, in the introduction of brand products to strictly control the upstream supply channels for the target customers to provide low-cost products.
4, convenient and comfortable website purchase experience (brand concept and visual marketing infiltration, perfect experience flow, service details);
5, to establish brand and promote sales for the purpose of network marketing communication;
6, let the target netizen satisfied with the logistics and services.

At the same time, famous show with the help of the anniversary, in order to thank the vast number of new and old customers over the past year to the famous show support, launched the "famous show one year Thanksgiving" activities. Activities during the entire hall consumption of 38 yuan free shipping, counters authentic 75 percent ceiling and buy 200 yuan can also be presented with a gift package, where the members registered on May 25 can be obtained by the famous show to send the same gift package. During the event, the famous show will launch the anniversary special commodities, 0 profit-time snapping up goods, such as more concessions, if you can receive our messages sent by the store, you can also use in the mail to send you a special message for your 10 Yuan Jin Li coupons for the deduction so as to get a more affordable shopping experience, Participate in the lucky Lottery during the celebration, a lot of concessions. See: www.mpshow.com.cn