On the root and soul of website construction planning by reverse thinking

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Website construction in many webmaster's mind often read too simple, not just register domain name, download CMS open source program, or WordPress, Zblog program, and then install and debug Well, the keyword, website name optimization, generally not take much time to finish. In fact, many webmaster in the site construction process have ignored a sequence of issues. Whether the site planning problems in the site before the construction of thinking, or site construction after the modification, I think this order is very important, must be in the site before the construction of planning the content and ideas of the site construction. Because this directly affects the future operation and optimization of the site, if reversed this order, the consequences are very serious, can cause a lot of damage to the net, especially the large web site.

This kind of reverse thinking can help the webmaster in the site construction before clarifying the idea of website construction planning, the following from several aspects to explore:

1. How to obtain the content of the website quickly?

Site content is the most important part of the site construction, content is the root of the site. After the website marketing planning, you can plan your site's content is obtained through acquisition, or through the reprint to obtain, not through the original. Where are the channels for quick access to these content? are these content easily indexed by search engines and so on. This series of questions will help you quickly clarify questions about the content of the site.

2. Is the profit model of the website determined?

Website construction is ultimately for the purpose of serving people, first of all to ask yourself, space My site's profit model is what? is through traffic to sell advertising to make money, or to provide some products or services to make money, if you are through traffic to sell advertising money, you may not need to consider the product customer service, logistics, sales, after-sales service and other issues. If you are providing a product or service technology, these issues must be taken into account.

3. How to promote the website?

Then we have to consider a problem, the website is well built, but how to promote the product or service through the website, this is a key issue, but also the "soul" of the site construction. Therefore, you must through the site to promote planning, analysis of various means of grid marketing, choose the most suitable for their products or services to promote the site, and then a variety of effective network marketing means to combine, which is conducive to comprehensive improve the effectiveness of web site promotion.

4, competitor analysis, SWOT analysis

Because you are in business, business will certainly have competitors, so after the site is well built, to consider the competition of their own products or services to promote the degree of competition analysis, self-knowledge from that, victorious. To do business on the web, especially in the SEO focus on competitor websites, no matter which industry, now looking for products to find services The first step will be to collect some information through the search for reference, if your site through the SEO will be ranked to do the home page, where your attention is high, the volume of browsing is large, business opportunities naturally big. If your competitor is very strong, base is unable to surpass in a short time, whether you should test to avoid competition, through the website promotion planning SWOT analysis to plan their own blue sea market?

Above four points is I talk about the site construction planning of the root and soul, clarified the idea of the site construction, it is equivalent to take the first step of success!

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